AI‑Powered Digital Marketing Manager

Azenta Inc.; Burlington (MA); On-site; USD 108,000 - 135,000; Full time

Job summary

Azenta Inc. is seeking a Digital Marketing Manager to lead our global digital strategy and execution.

You will drive visibility, engagement, and lead generation through advanced search optimization, AI-driven discovery strategies, digital advertising, and marketing automation. The ideal candidate combines expertise in SEO, AEO, GEO with hands-on experience managing paid media programs, optimizing marketing tech, and leveraging AI to improve marketing performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field.
• 5-7 years of progressive experience in digital marketing, demand generation, search marketing, or marketing operations.
• Proven experience managing SEO programs, including technical, content, and analytics-driven optimization.
• Strong understanding of AEO, GEO, AI search behavior, and emerging digital discovery trends.
• Hands-on experience managing paid search, LinkedIn advertising, display media, and digital lead generation campaigns.
• Experience with marketing automation platforms, preferably HubSpot.
• Experience working with Salesforce CRM or similar platforms.
• Proficiency with Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or equivalents.
• Strong analytical, problem-solving, and project management skills.
• Excellent communication and stakeholder management capabilities.

Responsibilities

• Evolve the company's global SEO strategy across technical SEO, on-page optimization, content architecture, internal linking, and site performance.
• Implement AEO and GEO initiatives for AI-powered search experiences and conversational platforms.
• Develop structured data, schema markup, and semantic content frameworks to improve discovery and engagement.
• Partner with content, product marketing, and web teams to optimize content for authority and visibility.
• Manage paid media programs and optimize campaigns across search, display, LinkedIn, and programmatic channels.
• Lead marketing automation initiatives, especially with HubSpot, and align with Salesforce.
• Develop dashboards and reporting to show marketing performance and pipeline contribution.

Skills

SEO

AEO

GEO

Paid media

HubSpot

Salesforce

Analytics

Content optimization

Education

Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field

Tools

HubSpot CRM

Salesforce CRM

Google Analytics 4

SEMrush

Ahrefs

Google Search Console

Job description

Azenta Inc. is seeking a Digital Marketing Manager to lead our global digital strategy and execution.

You will drive visibility, engagement, and lead generation through advanced search optimization, AI-driven discovery strategies, digital advertising, and marketing automation. The ideal candidate combines expertise in SEO, AEO, GEO with hands-on experience managing paid media programs, optimizing marketing tech, and leveraging AI to improve marketing performance.