Digital Marketing Consultant

Cardinal Health; Dublin, Northern (OH, KY); Hybrid; USD 81,000 - 104,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Paid time off

Health savings account (HSA)

401k savings plan

Access to wages before pay day with my

Flexible spending accounts (FSAs)

Disability coverage

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Job summary

Cardinal Health seeks a Consultant, Digital Marketing to lead data-driven digital campaigns across channels, partnering with marketing and cross-functional teams. You will build automated emails, nurture leads, and track ROI using SFMC/Pardot and related tools.

The role supports the Pharmaceutical and Specialty Solutions segment with a hybrid work schedule and on-site Dublin presence one day per week.

Qualifications

• Bachelor’s degree or equivalent work experience preferred.
• 3+ years in related field preferred.
• 2-5 years hands-on digital marketing experience with strong execution focus.
• Experience with enterprise marketing automation platforms required.
• Analytical mindset to interpret data and report metrics across channels.
• Familiarity with GDPR/CCPA and data privacy considerations.

Responsibilities

• Understand objectives and recommend campaigns and AI-enabled tactics across digital channels.
• Collaborate with stakeholders to execute campaigns supporting business goals.
• Design and optimize automated email campaigns and customer journeys in SFMC/Pardot.
• Leverage automation for lead scoring, nurturing, and lifecycle progression.
• Support AI-powered tools to boost campaign performance and efficiency.
• Manage content updates in CMS and ensure accessibility and mobile responsiveness.
• Analyze performance and provide data-driven optimization recommendations.
• Oversee vendor and agency relationships for digital marketing execution.
• Collaborate with Site Operations and Analytics to ensure best practices for SEO and privacy.

Skills

Digital marketing

Lead generation

Campaign optimization

Data-driven decisions

Project management

Verbal communication

Education

Bachelor’s degree or equivalent

Tools

Salesforce Marketing Cloud

Account Engagement (Pardot)

Journey Builder

Email Studio

Automation Studio

Adobe Analytics

Conductor

SEO tools

A/B testing tools

CMS (Adobe Experience Manager)

Sales Cloud

Job description

What Digital Marketing contributes to Cardinal Health Digital Marketing drives growth by developing and executing data-driven digital strategies and campaigns that advance business objectives and enhance customer insight across all digital channels. The team creates compelling marketing programs that drive revenue and sales, while continuously evaluating emerging technologies and providing thought leadership to optimize performance and innovation. This specific role will be a part of our Pharmaceutical and Specialty Solutions segment and will be focused on supporting digital campaigns for pharmaceutical segment businesses. This position works with marketing, cross-functional business teams and outside vendors to develop and execute effective, relevant, and measurable email and digital marketing campaigns. The Consultant, Digital Marketing will also play a role in building awareness, nurturing qualified leads, and tracking campaign ROI.

Salary and Benefits

Anticipated salary range: $80,900 - $103,950 Bonus eligible: No

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs

Application window anticipated to close: 11/1/2026

Responsibilities

• Understand business objectives and recommend campaign, automation, and AI-enabled tactical approaches across digital channels
• Work with all stakeholders to execute campaign work to support business objectives
• Design, build, and optimize automated email campaigns and complex customer journeys within Salesforce Marketing Cloud and/or Account Engagement (Pardot), utilizing segmentation, behavioral triggers, personalization, and A/B, multivariate testing
• Leverage marketing automation capabilities to support lead scoring, lead nurturing, and lifecycle progression in alignment with sales and business goals
• Support the use of AI-driven tools and capabilities (e.g., predictive insights, generative content, send-time optimization, audience recommendations) to improve campaign performance and operational efficiency
• Update and manage content, including page layouts and components, within enterprise-level Content Management Systems, like Adobe Experience Manager
• Analyze campaign and automation performance using analytics and exploring how AI can be used for assisted insights; provide regular reporting and data-driven, actionable recommendations for optimization
• Manage day-to-day vendor and agency relationships supporting digital marketing execution, automation, and AI-enabled tactics such as paid media, AI search, AEO/SEO, social, programmatic, and display advertising
• Proactively collaborate with Site Operations and Analytics teams to ensure digital experiences and automated journeys adhere to best practices for AEO/SEO, accessibility, mobile responsiveness, data quality, and privacy compliance
• Produce various weekly or monthly reports that analyze and report on email marketing performance and effectiveness. Draw conclusions and develop recommendations for improvement

Hybrid work schedule, ability to be on-site in the Dublin office 1 day/week required.

Qualifications

• Bachelor’s degree in related field, or equivalent work experience, preferred.
• 3+ years’ experience in related field, preferred.
• 2 - 5 years of hands-on digital marketing experience preferred, either in-house or at an agency/consultancy, with a strong focus on technical execution and optimization preferred.
• Proven experience executing and optimizing email communications and customer journeys through enterprise marketing automation platforms is required.
• Analytically driven, with the ability to interpret complex data sets, understand and report on digital marketing metrics across all channels, and translate insights into technical and strategic recommendations.
• Experience supporting answer engine optimization, search engine marketing and social marketing campaigns is preferred.
• Solid project management skills, including the use of digital project management tools, and inter-departmental coordination skills.
• Strong verbal and communications skills.
• Highly motivated with ability to adapt to change.
• Proficiency with Salesforce Marketing Cloud (SFMC) and/or Account Engagement (Pardot), including Journey Builder, Email Studio, Automation Studio, and segmentation capabilities.
• Experience with Salesforce Sales Cloud for lead management and reporting integration.
• Proficiency in HTML/CSS for email and web content editing/troubleshooting.
• Experience with an enterprise-level Content Management System (CMS) for website updates and content deployment.
• Familiarity with AEO/SEO tools (e.g., Conductor) for keyword research and technical SEO analysis preferred.
• Demonstrated experience with Adobe Analytics for data extraction, analysis and dashboard creation preferred.
• Knowledge of A/B testing and conversion rate optimization (CRO) tools and methodologies preferred.
• Understanding of data privacy regulations (e.g., GDPR, CCPA) and their impact on digital marketing preferred.

What is expected of you and others at this level

Strong understanding of digital marketing principles, lead generation in B2B, audience segmentation, and various channels for digital marketing. Applies comprehensive knowledge and a thorough understanding of digital marketing concepts, principles, and technical capabilities to perform varied tasks and projects, including troubleshooting and implementing technical solutions. May contribute to the development of policies and procedures. Works on complex projects of large scope. Develops innovative technical solutions to a wide range of difficult problems, ensuring consistency with organization objectives and best practices in digital marketing technology. Completes work independently with general guidance on new projects. Work reviewed for purpose of meeting objectives. Ability to multi-task, work efficiently in a high-paced environment.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day.

Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a distributor of pharmaceuticals, a global manufacturer and distributor of medical and laboratory products, and a provider of performance and data solutions for healthcare facilities. We are a crucial link between the clinical and operational sides of healthcare, delivering end-to-end solutions and data-driving insights that advance healthcare and improve lives every day. With deep partnerships, diverse perspectives and innovative digital solutions, we build connections across the continuum of care. With more than 50 years of experience, we seize the opportunity to address healthcare's most complicated challenges — now, and in the future.

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