AI-Driven Demand Gen Leader for B2B SaaS

hiya.com; Seattle (WA); On-site; USD 110,000 - 160,000; Full time

Job summary

Hiya is seeking a Demand Generation Manager to drive full-funnel marketing programs that generate pipeline and ARR across global enterprise and telecom segments. You will own strategy, execution, and measurement of paid, digital, and campaign operations to ensure every dollar delivers impact.

You’ll connect channels, data, and insights to build a predictable demand engine, collaborate with Product Marketing, Sales, and agencies, and deliver integrated campaigns that convert interest into

Qualifications

• 4–6 years in demand generation, growth marketing, or performance marketing for a B2B SaaS company.
• Proven success driving measurable pipeline and ARR through multi-channel campaigns.
• Ability to translate data into strategy, and strategy into cross-functional action.
• Documented experience building AI tools to enable or augment demand workflows.
• Deep understanding of digital acquisition and funnel analytics (Google, LinkedIn, Programmatic).

Responsibilities

• Own the demand generation strategy to hit pipeline targets in focus regions.
• Build and run integrated campaigns that combine paid media, content, and web experiences.
• Define and update target account lists for differentiated messaging and retargeting.
• Use data and experimentation to improve conversion rates, ROI, and funnel efficiency.
• Maintain a test pool of channels and programs with clear scaling guidelines.
• Own ROI reporting, linking spend to pipeline and revenue with clear metrics.
• Partner with a demand agency to optimize budget, testing, and media performance.

Skills

Demand generation

Growth marketing

Performance marketing

Analytics-driven

Cross-functional collaboration

AI tools for demand workflows

Tools

Salesforce

HubSpot

Analytics tools

Job description

Hiya is seeking a Demand Generation Manager to drive full-funnel marketing programs that generate pipeline and ARR across global enterprise and telecom segments. You will own strategy, execution, and measurement of paid, digital, and campaign operations to ensure every dollar delivers impact.

You’ll connect channels, data, and insights to build a predictable demand engine, collaborate with Product Marketing, Sales, and agencies, and deliver integrated campaigns that convert interest into