AI-Driven Demand Gen Lead for Healthcare

Athelas; Mountain View (CA); On-site; USD 130,000 - 170,000; Full time

Job summary

Commure is seeking a Manager of Demand Generation to turn fit and intent data into enterprise pipeline, spanning new accounts and expansion within existing customers. You will own campaigns, campaign operations, the lead lifecycle, and funnel measurement for the enterprise portfolio, including Ambient AI, Call Center Agents, and Orchestrator, reporting to the Head of Enterprise Marketing.

Level determined by experience.

Qualifications

• 5+ years in B2B demand generation or marketing operations.
• Hands-on expertise in HubSpot or a similar marketing automation platform, plus Salesforce.
• Proven experience using AI to build or scale marketing workflows.
• A track record of scoring, nurture, and ABM programs that drove measurable pipeline.
• Strong project management, writing, and presentation skills.
• Healthcare experience is a bonus.

Responsibilities

• Build and run integrated campaigns and account plays against our fit and intent model, prioritizing the accounts most likely to convert
• Partner with Customer Success to build expansion campaigns that drive cross-sell and upsell across our existing customers
• Lead each campaign end to end with a clear brief and timeline, bringing content, brand, web, social, events, and sales along from kickoff to results readout
• Own the webinar calendar and direct mail programs
• Partner with our Events Manager on the pre-show and post-show motion, including attendee list enrichment, list loading, and follow-up plays
• Set up and manage campaigns in HubSpot and Salesforce so every touch is tracked and attributable
• Optimize lead and account scoring, lifecycle stages, and routing logic, partnering with Revenue Operations on implementation
• Build email nurture series and design the handoffs between marketing nurture, sales nurture, and SDR follow-up
• Own lead and opportunity attribution and report on funnel performance from first touch through closed-won, for both new business and expansion
• Test, measure, and optimize conversion at every stage, and turn results into clear recommendations
• Partner with the SDR team on scripting, sequences, and activity plans so follow-up matches each campaign
• Train sales and SDR teams on campaigns and lead handling, and hold teams to agreed follow-up SLAs
• Serve as marketing's expert HubSpot power user, working with Revenue Operations to expand what our stack can do
• Use AI to accelerate research, enrichment, segmentation, personalization, reporting, and campaign builds, and help the team adopt AI workflows that save time

Skills

B2B demand gen

HubSpot

Salesforce

AI marketing workflows

ABM programs

Project management

Writing & presentation

Tools

HubSpot

Salesforce

Job description

Commure is seeking a Manager of Demand Generation to turn fit and intent data into enterprise pipeline, spanning new accounts and expansion within existing customers. You will own campaigns, campaign operations, the lead lifecycle, and funnel measurement for the enterprise portfolio, including Ambient AI, Call Center Agents, and Orchestrator, reporting to the Head of Enterprise Marketing.

Level determined by experience.