AI-Driven Customer Insights & CLM Analyst

Apple Inc.; Cupertino (CA); On-site; USD 176,000 - 264,000; Full time

Job summary

Apple Inc. is seeking a Customer Insights Analyst for Apple Retail Online in Cupertino, CA to translate customer journey data into actionable CLM insights.

You’ll work at the intersection of lifecycle marketing, experimentation, and AI-driven analytics, delivering dashboards and automated summaries for cross-functional partners. The role emphasizes design of CLM analyses and reporting, collaboration with Marketing, Analytics and Engineering, and presenting clear recommendations to improve

Qualifications

• 4+ years in marketing analytics, customer insights, CLM, or a related data/analytics role.
• Working proficiency in SQL and Python for querying and analyzing large datasets.
• Experience applying ML techniques to marketing datasets for segmentation, churn and retention.
• Proficiency building dashboards and reports in Tableau; familiarity with Snowflake.
• Strong written and verbal communication; ability to translate findings for non-technical stakeholders.

Responsibilities

• Support Customer Insights & CLM Analysis for marketing stakeholders, surfacing trends in journey and lifecycle engagement.
• Contribute to test design and measurement for A/B tests across audience segmentation, creative variants, and timing.
• Pull data from multiple sources and teams into unified, actionable insights for the CLM team.
• Build AI-assisted analytics tools, dashboards, automated summaries, and lightweight models.
• Collaborate with Marketing, Decision Automation, and Product Marketing to translate questions into analysis plans.
• Present findings clearly so non-technical stakeholders can act on recommendations.

Skills

SQL

Python

Tableau

Data Visualization

A/B Testing

Communication Skills

Education

Degree in Statistics/Data Science

Tools

Snowflake

Job description

Apple Inc. is seeking a Customer Insights Analyst for Apple Retail Online in Cupertino, CA to translate customer journey data into actionable CLM insights.

You’ll work at the intersection of lifecycle marketing, experimentation, and AI-driven analytics, delivering dashboards and automated summaries for cross-functional partners. The role emphasizes design of CLM analyses and reporting, collaboration with Marketing, Analytics and Engineering, and presenting clear recommendations to improve