AI-Driven CRM & Loyalty Growth Lead

Smoothie King (SKFI); Coppell (TX); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Free smoothies

Flexible work schedules

Office lunches and parties

Monthly fitness challenges

Free gym access

More fun activities

Job summary

Smoothie King is seeking a Digital CRM & Loyalty Specialist to own the technical build, programming, and AI deployment of guest communications across Braze and related platforms. You will drive loyalty growth and connect it to AUV, comps, and profitability while boosting digital sales.

The role requires hands-on tool experience (Braze, Punchh, Olo, NomNom) and strong SQL/data storytelling skills to influence leadership with clear data narratives.

Qualifications

• Bachelor’s degree preferred in marketing, advertising, communications, business, or related field.
• Alternative: 3–5 years in digital marketing, CRM, loyalty marketing, or guest lifecycle marketing.

Responsibilities

• Own daily programming and deployment of guest communications in Braze (emails, push, in-app messages).
• Provide hands-on technical support for offers across Braze, Punchh, Olo, and NomNom.
• Use behavioral data, segmentation, predictive insights, and AI-enabled decisioning to personalize messages and optimize guest journeys.
• Own digital and loyalty KPIs; analyze data with SQL and relate loyalty to AUV, comp sales, and profitability.
• Build and optimize guest lifecycle strategies across acquisition, onboarding, engagement, frequency, and loyalty recognition.
• Collaborate with Marketing to QA content, rewards, and outbound communications; manage requests with Wrike and Formstack.
• Report weekly on digital sales, loyalty, and NPS; propose optimizations to grow guest count, average ticket, and market share.

Skills

SQL analysis

Data storytelling

Cross-functional collaboration

Problem solving

Communication skills

Leadership

Education

Bachelor’s degree in marketing/advertising/communications/business

Tools

Braze

Punchh

Olo

NomNom

AppsFlyer

Wrike

Formstack

SolarWinds

Job description

Smoothie King is seeking a Digital CRM & Loyalty Specialist to own the technical build, programming, and AI deployment of guest communications across Braze and related platforms. You will drive loyalty growth and connect it to AUV, comps, and profitability while boosting digital sales.

The role requires hands-on tool experience (Braze, Punchh, Olo, NomNom) and strong SQL/data storytelling skills to influence leadership with clear data narratives.