Digital CRM & Loyalty Growth Strategist

Smoothie King; Coppell (TX); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Free smoothies

Flexible work schedules

Office lunches and events

Monthly fitness challenges

Free gym access

Job summary

Smoothie King is seeking a Digital CRM & Loyalty Specialist in Coppell, TX. This hands-on role manages Braze-based guest communications and loyalty programs, leveraging SQL analytics to drive AUV growth, higher in-store sales, and improved NPS.

You will own definitions, testing, and optimization of loyalty offers, messages, and journeys across multiple platforms, while collaborating with Marketing and cross‑functional teams. A passion for fitness is a plus.

Qualifications

• Bachelor’s degree preferred; alternatively 3–5 years in digital marketing/CRM/loyalty marketing.
• Hands-on Braze programming, audience segmentation, emails and journeys; Braze cert preferred.
• Experience with Punchh, Olo, NomNom (admin), AppsFlyer, Wrike, Formstack.
• Proven success driving digital sales, loyalty engagement and NPS improvements.

Responsibilities

• Own daily programming and deployment of guest communications in Braze (emails, push, in‑app) on a tight weekly timeline.
• Provide hands‑on technical support for offers across Braze, Punchh, Olo and NomNom prior to launch.
• Use data and AI-enabled insights to personalize messages and optimize guest journeys.
• Analyze loyalty and sales data with SQL; translate findings into actionable business insights for leadership.
• Lead lifecycle strategy across acquisition, onboarding, engagement, frequency, win-back and loyalty recognition.
• Collaborate with Marketing and cross‑functional teams to QA content and outbound communications using Wrike and Formstack.
• Report weekly on digital sales, loyalty, and NPS trends; identify optimizations to grow guest counts and share.

Skills

SQL

Data storytelling

Digital marketing

Guest lifecycle

Analytical thinking

Cross-functional collaboration

Communication

Education

Bachelor’s degree in Marketing/Advertising/Communications/Business

3-5 years in digital marketing or loyalty marketing

Tools

Braze

Punchh

Olo

NomNom

Wrike

Formstack

AppsFlyer

Job description

Smoothie King is seeking a Digital CRM & Loyalty Specialist in Coppell, TX. This hands-on role manages Braze-based guest communications and loyalty programs, leveraging SQL analytics to drive AUV growth, higher in-store sales, and improved NPS.

You will own definitions, testing, and optimization of loyalty offers, messages, and journeys across multiple platforms, while collaborating with Marketing and cross‑functional teams. A passion for fitness is a plus.