AI-Driven Content Strategy Lead for Proposals

Lyra Health, Inc.; Oregon; Hybrid; USD 95,000 - 131,000; Full time

Benefits offered by this job

Healthcare coverage

Equity in company

Paid parental leave

401K with matching

Monthly tech allowance

Job summary

Lyra Health, Inc. seeks a strategic Content Innovation Manager to reimagine how we create, manage, and scale narratives across the full pursuit journey.

You will lead messaging, define the proposal content strategy, and apply generative AI to enhance first-pass drafting and personalization. In this role within Lyra’s Solution Marketing team, you’ll shape content across Marketing and Sales, collaborate with Product Marketing, Segment, and Customer Success, and drive scalable, AI-enabled content

Qualifications

• 8+ years in content strategy, product marketing, solution marketing, proposal content, or a related field, with a strong foundation in positioning, messaging, and persuasive business writing.
• Experience applying generative and agentic AI capabilities to content development, with curiosity and enthusiasm for experimenting with new tools, workflows, and approaches.
• Exceptional writing and editing skills, with the ability to simplify complex information, articulate differentiation, and create compelling narratives for business audiences.
• A proactive, experimental mindset, with the ability to identify opportunities, challenge existing approaches, and turn new ideas into practical improvements.
• Demonstrated experience both using and managing proposal management platforms such as Responsive, including hands‑on ownership of content libraries, knowledge architecture, content governance, and AI‑powered response capabilities.
• Strong understanding of the RFP and complex sales process, including how messaging, positioning, buyer priorities, and competitive differentiation influence a pursuit.
• Experience developing and maintaining reusable content that can be adapted for different audiences, segments, and use cases.
• Strong strategic judgment, with the ability to evaluate not only whether content is accurate, but whether it is relevant, persuasive, and effective.
• Ability to translate complex product, technical, or industry information into clear, customer‑focused messaging.
• Strong cross‑functional collaboration skills, with experience partnering with Product Marketing, Sales, Customer Success, and other stakeholders to align messaging and content priorities.
• Experience in health care, benefits, or another complex or regulated industry is a plus.

Responsibilities

• Translate complex product capabilities, clinical outcomes, and value propositions into compelling, differentiated narratives tailored to buyer needs, segments, and business priorities.
• Apply generative and agentic AI to rethink content workflows, improving how teams discover, draft, personalize, and refine content while reducing manual effort and strengthening response quality.
• Experiment with emerging AI technologies to create more connected, scalable content experiences across the pursuit journey, from market narratives and RFP responses to finalist presentations, ensuring a consistent and compelling story of Lyra's value.
• Own the content strategy, architecture, and quality of Responsive, ensuring our proposal knowledge base reflects Lyra's latest positioning, product capabilities, and proof points. Manage governance and content standards that improve AI retrieval, response accuracy, and overall quality.
• Turn recurring RFP questions, buyer priorities, and content gaps into actionable insights that strengthen Lyra's positioning, connect messaging across the pursuit journey, and more clearly communicate our value to buyers.
• Partner with Proposal Managers, Writers, Product Marketing, Segment and Solution Marketing, Sales, and Customer Success to close messaging gaps, establish content validation processes, and develop stronger, reusable narratives across the pursuit journey.

Skills

Content strategy

Proposal content

AI capabilities

Storytelling

Cross-functional collaboration

Tools

Responsive

AI tooling

Job description

Lyra Health, Inc. seeks a strategic Content Innovation Manager to reimagine how we create, manage, and scale narratives across the full pursuit journey.

You will lead messaging, define the proposal content strategy, and apply generative AI to enhance first-pass drafting and personalization. In this role within Lyra’s Solution Marketing team, you’ll shape content across Marketing and Sales, collaborate with Product Marketing, Segment, and Customer Success, and drive scalable, AI-enabled content