Content Innovation Manager

Jobgether; Oregon; Hybrid; USD 95,000 - 131,000; Full time

Benefits offered by this job

Generative AI exposure

Cross-functional collaboration

Competitive salary and benefits

Job summary

Jobgether in the United States is seeking a Content Innovation Manager to shape buyer-focused narratives across the sales cycle, from RFP responses to final presentations. You will lead proposal content strategy, strengthen messaging foundations, and improve the quality and consistency of customer-facing materials.

You will explore generative and agentic AI capabilities to transform content workflows, increase personalization, and reduce manual effort, collaborating with Marketing, Sales,

Qualifications

• 8+ years in content strategy, product marketing, or related field.
• Strong product positioning and messaging experience.
• Proven ability to apply generative AI to content development.
• Excellent writing and editing for business audiences.
• Hands-on experience with proposal management platforms such as Responsive.
• Strong governance, content libraries, and AI-powered response capabilities.
• Deep understanding of RFP processes and complex sales cycles.
• Ability to translate technical information into customer-focused messaging.

Responsibilities

• Translate complex product capabilities into buyer-focused narratives tailored to buyer needs.
• Lead proposal content strategy and improve content quality.
• Experiment with generative and agentic AI to redesign content workflows.
• Own the Responsive proposal management platform knowledge base.
• Establish content governance and validation processes for AI-driven content.
• Analyze recurring RFP questions and content gaps to improve messaging.
• Connect narratives across the pursuit journey for consistency.
• Collaborate with Proposal Managers, Writers, Product Marketing, Sales, and Customer Success.
• Develop reusable content assets and scalable narrative frameworks.
• Identify opportunities to improve content processes and turn experimentation into scalable improvements.

Skills

Content strategy

Proposal content

AI capabilities

Storytelling

Stakeholder management

Collaboration

Tools

Responsive

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Content Innovation Manager based in the United States.

This is an exciting opportunity for a strategic content professional who combines exceptional storytelling skills with a strong understanding of emerging AI technologies. You will shape how compelling, buyer-focused narratives are developed and delivered throughout complex sales processes, from initial RFP responses to finalist presentations and deal closing. Working within a Solution Marketing team, you will lead proposal content strategy, strengthen messaging foundations, and improve the quality and consistency of customer-facing materials. You will also explore generative and agentic AI capabilities to transform content workflows, increase personalization, and reduce manual effort. Collaborating across Marketing, Sales, Product Marketing, and Customer Success, you will help create scalable content experiences that clearly communicate product value and competitive differentiation.

Accountabilities

• Translate complex product capabilities, clinical outcomes, and value propositions into compelling, differentiated narratives tailored to buyer needs, customer segments, and business priorities.
• Apply generative and agentic AI technologies to redesign content workflows, improving content discovery, drafting, personalization, and refinement while reducing manual effort and increasing response quality.
• Experiment with emerging AI tools and capabilities to develop more connected and scalable content experiences across market narratives, RFP responses, finalist presentations, and other sales materials.
• Own the content strategy, architecture, and quality of the Responsive proposal management platform, ensuring its knowledge base reflects current positioning, product capabilities, and supporting evidence.
• Establish and maintain content governance frameworks, standards, and validation processes that improve AI retrieval, response accuracy, consistency, and overall content quality.
• Analyze recurring RFP questions, buyer priorities, and content gaps to identify opportunities for stronger positioning and more effective messaging.
• Connect narratives across the entire pursuit journey to ensure a consistent and persuasive presentation of the organization's value.
• Partner with Proposal Managers, Writers, Product Marketing, Segment and Solution Marketing, Sales, and Customer Success to address messaging gaps and align content priorities.
• Develop reusable content assets and stronger narrative frameworks that can be adapted to different audiences, customer segments, and business use cases.
• Identify opportunities to improve content processes, challenge existing approaches, and turn experimentation into practical, scalable improvements.

Requirements

• At least 8 years of experience in content strategy, product marketing, solution marketing, proposal content, or a related field.
• Strong foundations in product positioning, messaging strategy, and persuasive business writing.
• Demonstrated experience applying generative and agentic AI capabilities to content development, with enthusiasm for experimenting with emerging tools and workflows.
• Exceptional writing and editing skills, including the ability to simplify complex information, communicate differentiation, and create compelling narratives for business audiences.
• Hands‑on experience using and managing proposal management platforms such as Responsive.
• Demonstrated ownership of proposal content libraries, knowledge architecture, content governance, and AI‑powered response capabilities.
• Strong understanding of RFP processes and complex sales cycles, including buyer priorities, competitive positioning, and the role of messaging in successful pursuits.
• Experience developing, organizing, and maintaining reusable content that can be adapted for different audiences, customer segments, and use cases.
• Strong strategic judgment and the ability to assess content not only for accuracy but also for relevance, persuasiveness, and effectiveness.
• Ability to translate complex product, technical, clinical, or industry information into clear, customer-focused messaging.
• Excellent collaboration and stakeholder management skills, with experience partnering across Product Marketing, Sales, Customer Success, and other business functions.
• A proactive and experimental mindset, with the ability to identify opportunities, challenge established practices, and implement practical improvements.
• Experience in healthcare, employee benefits, or another complex or regulated industry is considered an advantage.

Benefits

Annual salary:

$95,000–$131,000 USD.

• Opportunity to work with emerging generative and agentic AI technologies and shape the future of content development.
• Strategic role influencing proposal quality, sales effectiveness, and customer-facing messaging.
• Cross-functional collaboration with Marketing, Product, Sales, and Customer Success teams.
• Opportunity to build scalable content strategies and introduce innovative workflows across the full sales journey.