AI-Driven Proposal & Content Strategy Lead — Equity

Lyra Health, Inc.; United States; Remote; USD 95,000 - 131,000; Full time

Benefits offered by this job

Healthcare coverage

Equity in the company

401K with matching

Monthly tech allowance

Paid parental leave

Generous vacation and holidays

Well-being perks

Job summary

Lyra Health, Inc. is seeking a Content Innovation Manager to lead proposal content strategy and leverage AI to enhance drafting, personalization, and quality across RFPs and supplemental materials. You will partner with Marketing and Sales to deliver buyer-centric narratives and scalable content processes.

You will own content governance for the proposal knowledge base and drive improvements in messaging, with strong cross-functional collaboration and a focus on healthcare-related communications.

Qualifications

• 8+ years in content strategy, product marketing, solution marketing, proposal content, or a related field.
• Experience applying generative and agentic AI to content development and workflows.
• Excellent writing and editing skills for business audiences.
• Proactive, experimental mindset to improve content processes.
• Hands-on ownership of content libraries, governance, and AI-powered responses.
• Strong understanding of RFPs and complex sales processes.
• Ability to build reusable content for different audiences and use cases.
• Strong cross-functional collaboration with Marketing, Sales, Customer Success.

Responsibilities

• Translate complex product capabilities into compelling narratives tailored to buyer needs.
• Apply generative and agentic AI to improve drafting, personalization, and quality.
• Experiment with AI to create scalable content experiences across the pursuit journey.
• Own content strategy, architecture, and governance for the proposal knowledge base.
• Turn recurring RFP questions into insights to strengthen Lyra's messaging.
• Collaborate with Proposal Managers, Writers, Product Marketing, Sales and Customer Success.

Skills

Content strategy

AI in content

Proposal writing

Storytelling

Cross-functional collaboration

Strategic messaging

Tools

Responsive

Job description

Lyra Health, Inc. is seeking a Content Innovation Manager to lead proposal content strategy and leverage AI to enhance drafting, personalization, and quality across RFPs and supplemental materials. You will partner with Marketing and Sales to deliver buyer-centric narratives and scalable content processes.

You will own content governance for the proposal knowledge base and drive improvements in messaging, with strong cross-functional collaboration and a focus on healthcare-related communications.