AI-Driven Brand Marketing Leader

Pinterest; United States; Hybrid; USD 99,000 - 203,000; Full time

Job summary

Pinterest is seeking a Brand Marketing Manager to lead tentpole activations and drive campaigns from kickoff through launch and reporting. You will manage channels and creative partners, bringing culture-defining insights into strategy and messaging.

You will guide cross-functional teams, refine briefs, and shape media plans, applying AI tools with sound judgment while maintaining ownership of final creative and strategic decisions.

Qualifications

• Bachelor’s degree in Marketing or equivalent experience.
• 8+ years in brand marketing in fast-paced environments.
• Proven track record of culture-defining campaigns.
• End-to-end leadership of marketing campaigns.
• Brand/creative strategy, briefs, and insights.
• Fluent in media strategy and planning.
• Excellent written and verbal communication.
• Strong diplomacy and cross-functional collaboration.
• Experience using AI tools to support marketing.

Responsibilities

• Own work streams within Pinterest's tentpole activations and manage timelines.
• Manage channel and creative partners; give feedback on creative work.
• Develop creative strategy from research and cultural analysis.
• Create cross-functional alignment and manage senior stakeholders.
• Use AI across the full campaign lifecycle while ensuring ownership of final decisions.

Skills

Brand marketing

Leadership

Communication

Strategic thinking

AI in marketing

Education

Bachelor’s degree in Marketing

Job description

Pinterest is seeking a Brand Marketing Manager to lead tentpole activations and drive campaigns from kickoff through launch and reporting. You will manage channels and creative partners, bringing culture-defining insights into strategy and messaging.

You will guide cross-functional teams, refine briefs, and shape media plans, applying AI tools with sound judgment while maintaining ownership of final creative and strategic decisions.