AI-Driven ABM Activation Leader

Digital Realty; Austin (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Digital Realty is seeking an ABM & Activation Strategy Lead to own the account-based marketing motion from strategy through implementation and adoption. You will design scoring and activation architectures and work with GTM Engineering to deploy them in core systems across marketing, sales, and analytics.

The role sits at the intersection of Marketing Analytics & AI, requiring leadership in activation design, revenue intelligence, and GenAI-enabled workflows, with potential to grow a small team

Qualifications

• 5+ years in marketing ops, growth engineering, revenue ops, or marketing tech with ABM/demand activation experience
• Ownership of a scoring or lead qualification model end to end — design, implementation, measurement, iteration
• Experience translating marketing requirements into technical specs with data/engineering partners
• Proficiency with ABM platforms (6sense, Demandbase) including audience config and activation
• Experience with modern workflow tools (n8n, Clay, Zapier, Workato) and with marketing automation/CRM (Marketo, Salesforce)
• Experience applying GenAI in marketing/GTM workflows to scale personalization

Responsibilities

• Own ABM strategy, roadmap, implementation, and adoption across marketing, including target account selection and tiering
• Design and govern revenue intelligence and intent strategy, including signal taxonomy and audience qualification logic
• Define account-grain funnel, lead-to-account matching, and opportunity structures for account-based measurement
• Architect scalable activation across CRM, marketing automation, intent platforms, AI workflows, and analytics infra
• Own scoring models across lead, account, composite, and intent, with clear methodologies and thresholds
• Serve as strategic owner of the 6sense/ABM platform, driving configuration, enablement, and adoption
• Drive cross-functional alignment with GTM Engineering, Sales Ops, Channel & Alliances, and Marketing leadership
• Lead GenAI-enabled activation across ABM workflows, building automations for scalable personalization and asset execution

Skills

ABM

Demand activation

GTM strategy

Data engineering collaboration

GenAI experience

CRM/Marketing automation

Cloud data warehousing

Tools

6sense

Demandbase

Marketo

Salesforce

n8n

Clay

Zapier

Workato

Job description

Digital Realty is seeking an ABM & Activation Strategy Lead to own the account-based marketing motion from strategy through implementation and adoption. You will design scoring and activation architectures and work with GTM Engineering to deploy them in core systems across marketing, sales, and analytics.

The role sits at the intersection of Marketing Analytics & AI, requiring leadership in activation design, revenue intelligence, and GenAI-enabled workflows, with potential to grow a small team