ABM Strategy & Activation Lead

Digital Realty

Dallas (TX)

On-site

USD 140,000 - 190,000

Full time

14 days+

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Job summary

Digital Realty is seeking an ABM & Activation Strategy Lead in Dallas, TX, or Austin, TX, to own the marketing signal-to-activation layer — turning signals into scored, routable demand and guiding the account-based motion from strategy to implementation. The role interfaces across Marketing, Sales, and GTM Strategy, designing architectures for activation, scoring, and AI-driven workflows.

Collaboration with GTM Engineering and data teams is essential; growth potential includes expanding a small

Qualifications

5+ years in marketing operations or related roles with ABM experience.
End-to-end ownership of a scoring or lead qualification model — design, measurement, iteration.
Experience translating marketing requirements into technical specifications with data engineering or platform teams.
Proficiency with ABM platforms (6sense, Demandbase) and audience configuration/activation.
Experience with marketing automation and CRM (Marketo, Salesforce).
Experience applying GenAI to marketing workflows and activation.

Responsibilities

Own ABM strategy, roadmap, implementation, and adoption across marketing.
Design and govern intent strategy, including signal taxonomy and audience activation.
Define account-grain funnel, lead-to-account matching, and buying group structures.
Architect scalable activation across CRM, marketing automation, and AI workflows.
Own scoring models, thresholds, and prioritization across the funnel.
Serve as strategic owner of 6sense adoption and enablement.
Lead cross-functional alignment with GTM Engineering, Sales Ops, and Marketing leadership.
Lead GenAI-enabled activation across workflows to scale personalization.