AI Data Analytics Product Marketing Lead

advantestcareers; San Jose (CA); On-site; USD 110,000 - 165,000; Full time

Job summary

Advantest seeks a Product Marketing Manager to lead the marketing for AI Data Analytics applications. You will blend technical insight with strategic vision to drive adoption and growth, guiding go-to-market plans, product messaging, and cross-functional collaboration.

You will define requirements, analyze TAM and ROI, support global accounts, and develop sales enablement assets while coordinating with product, sales, and engineering teams.

Qualifications

• Bachelor's degree in Electrical Engineering, Computer Science, or equivalent discipline; MBA desirable.
• 5 years of experience in product marketing with AI data infrastructure mindset preferred.
• Strong understanding of AI technologies, cloud computing, data centers, and related infra.

Responsibilities

• Define the product marketing 4Ps including Go-to-Market Strategy, Product Structure, and ERP product code setting.
• Conduct market research to identify trends, TAM, pricing models, and ROI.
• Craft messaging and positioning that resonate with target audiences; coordinate cross-functional launches.
• Develop and implement go-to-market plans for new product launches and updates; enable the sales team.
• Create marketing content including collateral, case studies, events presentations; align with objectives.
• Support sales with tools, demos, and trainings; gather customer feedback for roadmap.

Skills

Product Marketing

Go-to-Market

Market Analysis

Content Creation

Sales Enablement

Customer Engagement

Strategic Thinking

AI Technologies

Education

Bachelor's degree in Electrical Engineering or Computer Science

MBA desirable

Tools

ERP

CRM

Job description

Advantest seeks a Product Marketing Manager to lead the marketing for AI Data Analytics applications. You will blend technical insight with strategic vision to drive adoption and growth, guiding go-to-market plans, product messaging, and cross-functional collaboration.

You will define requirements, analyze TAM and ROI, support global accounts, and develop sales enablement assets while coordinating with product, sales, and engineering teams.