AI Creative Strategist - Performance Ad Architect

iFIT; El Paso (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

iFIT is building an AI-powered, performance-driven acquisition engine for its app. We seek an AI Creative Strategist who decides what ads to make, creates them with AI tools, and analyzes results to inform the next round.

You will work with the Director of User Acquisition and channel managers across Meta, TikTok, Google, and Apple Search Ads. The role blends strategic thinking with hands-on production in a fast-paced, test-driven environment.

Qualifications

• You have experience creating performance ads, not just brand work.
• You use AI tools to produce ads regularly.
• You ship ads weekly and test variants to learn what works.

Responsibilities

• Creative strategy: turn audience insight and performance data into hooks, angles and concepts for app acquisition.
• AI-assisted production: produce static, video and UGC ads using AI tools and design software; manage freelancers when needed.
• Testing and analysis: work with channel managers to run tests, read results and iterate on creative performance.

Job description

iFIT is building an AI-powered, performance-driven acquisition engine for its app. We seek an AI Creative Strategist who decides what ads to make, creates them with AI tools, and analyzes results to inform the next round.

You will work with the Director of User Acquisition and channel managers across Meta, TikTok, Google, and Apple Search Ads. The role blends strategic thinking with hands-on production in a fast-paced, test-driven environment.