AI Creative Director: Visionary Brand & Video Lead

Content Creators; Northern (KY); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Hybrid workplace

Equity

401k with matching

Medical, Dental and Vision insurance

Life and AD+D Insurance

8 weeks Paid Parental Leave

Flexible time off

HSA with employer contribution

Job summary

Overjet, the world-leader in dental AI, seeks a senior creative leader to define and drive the visual and narrative strategy for AI-powered video content. You will own flagship campaigns, direct top talent, and build a bench of freelancers and social contractors to deliver high-impact work.

You will guide the creative testing loop with Demand Gen, ensuring concepts scale across paid and organic channels, while upholding strict accuracy and ethical standards in healthcare storytelling.

Qualifications

• 6+ years in creative production or direction.
• 2+ years directing other creators.
• Portfolio of finished AI video work.
• Ability to give feedback that improves others' work.

Responsibilities

• Own the creative vision for AI video and visuals, including what ships and what dies.
• Lead flagship campaign pieces from concept to final cut.
• Build and manage a creator bench, briefing, directing, and paying freelancers and our social contractor.
• Oversee creative testing loop with Demand Gen to scale concepts.
• Shape storytelling for four audiences: SMB, private practice, enterprise, DSO.
• Establish rules for generative AI in healthcare: accuracy, no deceptive likeness, avoid shock value.

Skills

Creative production

Direction

Team leadership

Influencer management

Tools

Runway

Higgsfield

Job description

Overjet, the world-leader in dental AI, seeks a senior creative leader to define and drive the visual and narrative strategy for AI-powered video content. You will own flagship campaigns, direct top talent, and build a bench of freelancers and social contractors to deliver high-impact work.

You will guide the creative testing loop with Demand Gen, ensuring concepts scale across paid and organic channels, while upholding strict accuracy and ethical standards in healthcare storytelling.