AI Creative Director Overjet Workplace 6 hours ago

Content Creators; Northern (KY); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Hybrid workplace

Equity

401k with matching

Medical, Dental and Vision insurance

Life and AD+D Insurance

8 weeks Paid Parental Leave

Flexible time off

HSA with employer contribution

Job summary

Overjet, the world-leader in dental AI, seeks a senior creative leader to define and drive the visual and narrative strategy for AI-powered video content. You will own flagship campaigns, direct top talent, and build a bench of freelancers and social contractors to deliver high-impact work.

You will guide the creative testing loop with Demand Gen, ensuring concepts scale across paid and organic channels, while upholding strict accuracy and ethical standards in healthcare storytelling.

Qualifications

• 6+ years in creative production or direction.
• 2+ years directing other creators.
• Portfolio of finished AI video work.
• Ability to give feedback that improves others' work.

Responsibilities

• Own the creative vision for AI video and visuals, including what ships and what dies.
• Lead flagship campaign pieces from concept to final cut.
• Build and manage a creator bench, briefing, directing, and paying freelancers and our social contractor.
• Oversee creative testing loop with Demand Gen to scale concepts.
• Shape storytelling for four audiences: SMB, private practice, enterprise, DSO.
• Establish rules for generative AI in healthcare: accuracy, no deceptive likeness, avoid shock value.

Skills

Creative production

Direction

Team leadership

Influencer management

Tools

Runway

Higgsfield

Job description

Lead the Future of Dentistry.

Overjet is the world-leader in dental AI. Already, thousands of dental providers and insurers rely on our platform to deliver the best possible care. Now, we’re looking for talented people to fulfill our mission: improve oral health for all.

Overjet is where builders become leaders. Everyone here loves to make new things: new products, new partnerships, new content, and a new category of AI technology. And as Overjet grows ridiculously fast, so will you.

Simply put, there’s no better place to accelerate your career. Come join us!

The Mission and the Hard Part

Dentistry is a MANY BILLION DOLLAR industry whose marketing all looks the same. Stock smiles, blue gradients, a dentist pointing at an X-ray. The people we need to reach, dental practice owners and Dental Service Organziation executives, have learned to scroll past it in under a second. We want you to make the first dental content they stop for.

You'll help set the creative vision for everything that carries Overjet's name: the look, the voice, the bar. Then you'll make the flagship work yourself, script to storyboard to final cut, directing AI video in Runway, Higgsfield, and whatever ships next. Then you'll build a bench of freelance creators who can do it with you.

The audience is skeptical of AI, already makes decent content of its own, and will punish anything that looks AI-sloppy or clinically incorrect. You're building the function and the standard at the same time, and you'll have to defend your point of view to leadership while the performance data checks your work.

If that sounds like the job you've been waiting for, keep reading. If you want a big team and a mature system to apply, this isn't it.

What You'll Own

• The creative vision for AI-made video and visuals, and the call on what ships and what dies, including your own work
• Flagship campaign pieces, concept to final cut
• The creator bench: finding, briefing, directing, and paying freelancers and our social contractor, and making their work better
• The creative testing loop with Demand Gen: which concepts scale in paid and organic, what gets made next
• How our story lands with four audiences (SMB, private practice, enterprise, DSO), turning customer wins, research, and launches into things Sales and customers want to share
• The rules for generative AI in healthcare: accurate claims, no deceptive use of anyone's likeness, nothing published for shock value

What Makes the Right Candidate Keep Reading

You've originated and shipped creative that performed, not just executed someone else's concept, ideally somewhere you built the process as you went. 6+ years in creative production or direction, 2+ directing other creators, a portfolio of finished AI video. You give feedback that makes other people's work better. You don't need to know dentistry. You need to be willing to study an audience until you can predict what it watches. Previous experience managing a team of influencers and content creators is a plus!

Why Overjet?

• Competitive Compensation and Equity
• Hybrid workplace that provides flexibility, vibrant in-person workspaces, and the ability to build strong connections across all of Overjet - regardless of location
• 401k plans with a matching program
• Medical, Dental and Vision coverage: 99% employee premium covered, 75% dependent premium covered
• Life and AD+D Insurance
• 8 weeks Paid Parental Leave
• Optional HSA with Employer contribution
• Flexible Time Off and company paid holidays

Our Hybrid Workplace

We have a unique hybrid workplace at Overjet — which combines the teamwork of meeting in person, with the flexibility of working from anywhere.

Many of our positions are based in San Mateo, New York City, Boston, and Salt Lake City. The Jetters who live in these “geo-hubs” come to the office on Tuesdays and Wednesdays, while having the option to work from home the rest of the week.

Our People Team is happy to answer any questions about what hybrid work means for your specific role!

Overjet's Values

• Excellence: Aim Higher
• Velocity: Quickly Deliver Results
• Ownership: Go the Extra Mile
• Win-win: Care Deeply

Company Recognition

• Included on Best Places to Work by BuiltIn lists in 2026: #3 overall in the US, #1 in NYC, #1 in San Francisco, and #2 in Boston
• #4 on FastCompanys's Most Innovative Companies list in Healthcare for 2026
• Named one of the TIME Best Inventions of 2024
• Recognized inNewsweek’sMost Loved Workplaces in America 2024
• Won the Dental Health category at Digital Health Awards 2024 and 2024 Best Places to Work by Built In
• Recognized as one of Top Startups of 2023 by LinkedIn
• Included on the definitive 2022 Forbes AI 50

EEOC

Overjet is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe diversity enriches our team so we hire people with a wide range of identities, backgrounds, and experiences. Even if you don't meet 100% of the qualifications for this job, we strongly encourage you to apply!