AI Creative Director

OpenKrill; United States; On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive Compensation and Equity

Hybrid workplace with vibrant spaces

401k with matching

Job summary

Overjet, a world-leading dental AI company, is seeking a senior creative leader to own the AI video and visuals strategy. You will direct flagship campaigns, build and manage a bench of freelancers, and steer the creative testing loop with Demand Gen.

You’ll influence four audience segments and defend AI healthcare storytelling standards. You will lead a hybrid team, directing high-impact content from script to final cut, while ensuring accuracy and non-deceptive practices.

Qualifications

• 6+ years in creative production or direction
• 2+ years directing other creators
• Portfolio of finished AI video work
• Willingness to study an audience until you can predict what it watches

Responsibilities

• The creative vision for AI-made video and visuals, and the call on what ships and what dies, including your own work
• Flagship campaign pieces, concept to final cut
• The creator bench: finding, briefing, directing, and paying freelancers and our social contractor
• The creative testing loop with Demand Gen: which concepts scale in paid and organic
• How our story lands with four audiences (SMB, private practice, enterprise, DSO)
• The rules for generative AI in healthcare: accurate claims, no deceptive use of anyone's likeness, nothing published for shock value

Skills

Creative leadership

Directing others

Portfolio of AI video

Influencer management

Audience understanding

Tools

Runway AI

Higgsfield

Job description

LEAD THE FUTURE OF DENTISTRY.

Overjet is the world-leader in dental AI. Already, thousands of dental providers and insurers rely on our platform to deliver the best possible care. Now, we're looking for talented people to fulfill our mission: improve oral health for all.

Overjet is where builders become leaders. Everyone here loves to make new things: new products, new partnerships, new content, and a new category of AI technology. And as Overjet grows ridiculously fast, so will you.

Simply put, there's no better place to accelerate your career. Come join us!

THE MISSION AND THE HARD PART

Dentistry is a MANY BILLION DOLLAR industry whose marketing all looks the same. Stock smiles, blue gradients, a dentist pointing at an X-ray. The people we need to reach, dental practice owners and Dental Service Organziation executives, have learned to scroll past it in under a second. We want you to make the first dental content they stop for.

You'll help set the creative vision for everything that carries Overjet's name: the look, the voice, the bar. Then you'll have the flagship work yourself, script to storyboard to final cut, directing AI video in Runway, Higgsfield, and whatever ships next. Then you'll build a bench of freelance creators who can do it with you.

The audience is skeptical of AI, already makes decent content of its own, and will punish anything that looks AI-sloppy or clinically incorrect. You’re building the function and the standard at the same time, and you'll have to defend your point of view to leadership while the performance data checks your work.

If that sounds like the job you've been waiting for, keep reading. If you want a big team and a mature system to apply, this isn’t it.

WHAT YOU'LL OWN

• The creative vision for AI-made video and visuals, and the call on what ships and what dies, including your own work
• Flagship campaign pieces, concept to final cut
• The creator bench: finding, briefing, directing, and paying freelancers and our social contractor, and making their work better
• The creative testing loop with Demand Gen: which concepts scale in paid and organic, what gets made next
• How our story lands with four audiences (SMB, private practice, enterprise, DSO), turning customer wins, research, and launches into things Sales and customers want to share
• The rules for generative AI in healthcare: accurate claims, no deceptive use of anyone's likeness, nothing published for shock value

What Makes the Right Candidate Keep Reading

You've originated and shipped creative that performed, not just executed someone else’s concept, ideally somewhere you built the process as you went. 6+ years in creative production or direction, 2+ directing other creators, a portfolio of finished AI video. You give feedback that makes other people's work better. You don’t need to know dentistry. You need to be willing to study an audience until you can predict what it watches. Previous experience managing a team of influencers and content creators is a plus!

Why Overjet?

• Competitive Compensation and Equity
• Hybrid workplace that provides flexibility, vibrant in-person workspaces, and the ability to build strong connections across all of Overjet - regardless of location
• 401k plans with a matching program
• Medical, Dental and Vision coverage: 99% employee premium covered, 75% dependent premium covered
• Life and AD+D Insurance
• 8 weeks Paid Parental Leave
• Optional HSA with Employer contribution
• Flexible Time Off and company paid holidays

Our Hybrid Workplace

We have a unique hybrid workplace at Overjet - which combines the teamwork of meeting in person, with the flexibility of working from anywhere.

Many of our positions are based in San Mateo, New York City, Boston, and Salt Lake City. The Jetters who live in these "geo-hubs" come to the office on Tuesdays and Wednesdays, while having the option to work from home the rest of the week.

Our People Team is happy to answer any questions about what hybrid work means for your specific role!

Overjet's Values

• Excellence: Aim Higher
• Velocity: Quickly Deliver Results
• Ownership: Go the Extra Mile
• Win-win: Care Deeply

Company Recognition

• Included on Best Places to Work by BuiltIn lists in 2026 https://www.linkedin.com/posts/overjet_were-incredibly-proud-to-share-that-overjet-activity-7414346196640718848-cFGG?rcm=ACoAAChRVxsB6jrIO04hl4zDCmIVA0qDSepyiRA&utm_medium=member_desktop&utm_source=share: #3 overall in the US, #1 in NYC, #1 in San Francisco, and #2 in Boston
• #4 on FastCompanys's Most Innovative Companies list in Healthcare for 2026 https://www.fastcompany.com/91497221/healthcare-most-innovative-companies-2026
• Named one of the TIME Best Inventions of 2024 https://www.overjet.com/blog/overjet-named-to-time-best-inventions-of-2024
• Recognized inNewsweek’sMost Loved Workplaces in America 2024 https://www.newsweek.com/top-20-most-loved-workplaces-america-2024-1960025
• Won the Dental Health category at theDigital Health Awards 2024 https://www.digitalhealthhub.org/awards/2024/2024-winnersand2024 Best Places to Work by Built In https://www.overjet.com/blog/overjet-is-one-of-built-in-s-best-startups-to-work-for-in-2024
• Recognized as one of theTop Startups of 2023 by LinkedIn https://www.overjet.com/blog/overjet-named-to-linkedin-s-2023-top-startups-list-in-united-states
• Included on the definitive2022 Forbes AI 50 https://www.prnewswire.com/news-releases/overjet-named-to-forbes-ai-50-list-of-most-promising-ai-companies-shaping-the-future-301544947.html

EEOC

Overjet is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe diversity enriches our team so we hire people with a wide range of identities, backgrounds, and experiences. Even if you don't meet 100% of the qualifications for this job, we strongly encourage you to apply!