AI & AI Security Demand Strategy Lead

F5 Networks Australia; Seattle (WA); On-site; USD 140,000 - 210,000; Full time

Job summary

F5 Networks Australia seeks a seasoned Principal Demand Strategy Manager to lead demand generation for AI and AI Security products in North America. You will shape audience-centric campaigns, build annual and quarterly plans, and align marketing with pipeline and revenue growth across partners and channels.

The role requires translating complex AI/AI Security concepts into compelling demand strategies, establishing metrics, and driving cross-functional execution with integrated marketing, field,

Qualifications

• 8+ years in demand generation, integrated or revenue marketing.
• Experience with AI, AI Security, cybersecurity, cloud or emerging tech.
• Ability to translate complex technical topics into audience-centric messaging.

Responsibilities

• Lead demand generation strategy for AI and AI Security portfolio.
• Translate market opportunities into executable demand plans and activation strategies.
• Build annual, quarterly, and campaign-level marketing plans aligned to pipeline and revenue.
• Establish success metrics and performance targets for programs.
• Act as strategic owner of demand performance and growth initiatives.
• Partner with Paid Media, Email Marketing, Field Marketing, Sales Development, and more.
• Orchestrate channel plans into a cohesive audience-centric strategy.
• Drive accountability in a matrixed org with measurable outcomes.
• Monitor budget and forecast attainment; lead reviews with leaders.

Skills

Demand generation

Integrated marketing

Revenue marketing

GTM strategy

ABM

B2B marketing

Job description

F5 Networks Australia seeks a seasoned Principal Demand Strategy Manager to lead demand generation for AI and AI Security products in North America. You will shape audience-centric campaigns, build annual and quarterly plans, and align marketing with pipeline and revenue growth across partners and channels.

The role requires translating complex AI/AI Security concepts into compelling demand strategies, establishing metrics, and driving cross-functional execution with integrated marketing, field,