Principal AI Demand Strategy Lead

F5 Networks, Inc.; Tower (MN); Hybrid; USD 149,000 - 223,000; Full time

Job summary

F5 Networks, Inc. is seeking a strategic Principal Demand Strategy Manager to lead demand generation for AI and AI Security in North America.

You will translate market opportunities into executable plans that drive pipeline, revenue, and account growth. You will partner with Integrated Marketing, Paid Media, Email, Field Marketing, Sales Development, and regional teams to align messaging, campaigns, and go-to-market priorities.

Qualifications

• 8+ years in demand generation or marketing for B2B tech.
• Translate complex tech into audience-centric messaging and campaigns.
• Experience in AI, cybersecurity, cloud, or related tech markets.
• Strong cross-functional leadership and collaboration.

Responsibilities

• Lead demand strategy for F5's AI and AI Security portfolio.
• Develop annual, quarterly, and campaign plans aligned to pipeline and revenue.
• Collaborate with Paid Media, Email Marketing, Virtual Experiences, Field Marketing, Partner Marketing, and sales.
• Define success metrics and optimize campaigns based on data insights.
• Present strategic recommendations to senior leadership.

Skills

Demand strategy

Integrated marketing

ABM

Data-driven decisions

Campaign optimization

Job description

F5 Networks, Inc. is seeking a strategic Principal Demand Strategy Manager to lead demand generation for AI and AI Security in North America.

You will translate market opportunities into executable plans that drive pipeline, revenue, and account growth. You will partner with Integrated Marketing, Paid Media, Email, Field Marketing, Sales Development, and regional teams to align messaging, campaigns, and go-to-market priorities.