Senior AI Demand Strategy Lead (Hybrid)

F5 Networks, Inc.; Seattle (WA); Hybrid; USD 149,000 - 223,000; Full time

Job summary

F5 Networks in Seattle seeks a Principal Demand Strategy Manager to lead demand generation for AI and AI Security, partnering with Marketing and Sales to align messaging and campaigns.

You will translate business objectives into scalable programs, manage budgets, and drive pipeline and revenue impact across North America. A strategic thinker with deep experience in AI/cybersecurity marketing will thrive in this role.

Qualifications

• 8+ years in demand gen, integrated marketing, or go-to-market for B2B tech.
• Strong ABM, customer journeys, and modern B2B buying cycles.
• Experience in AI, cybersecurity, cloud or related tech marketing.
• Ability to translate complex tech into audience-centric campaigns.

Responsibilities

• Own demand strategy for AI and AI Security portfolio and drive pipeline.
• Collaborate with Integrated Marketing, Field Marketing, Sales to align campaigns.
• Develop annual, quarterly and campaign plans with clear metrics.
• Measure performance, optimize investments, and report to leaders.
• Lead cross-functional execution across multiple channels and regions.

Skills

Demand generation

ABM

Go-to-market strategy

B2B tech marketing

Job description

F5 Networks in Seattle seeks a Principal Demand Strategy Manager to lead demand generation for AI and AI Security, partnering with Marketing and Sales to align messaging and campaigns.

You will translate business objectives into scalable programs, manage budgets, and drive pipeline and revenue impact across North America. A strategic thinker with deep experience in AI/cybersecurity marketing will thrive in this role.