Agency Partnerships Lead — Growth & Strategy

AppLovin; New York (NY); On-site; USD 203,000 - 248,000; Full time

Benefits offered by this job

Equity eligible

Medical, Dental, Vision, Life, Disabil

401(k) Retirement Plan

Unlimited Discretionary Time Off

10 paid holidays per year

80 hours paid sick leave

Job summary

AppLovin is seeking an Agency Development Lead to build and own partnerships with independent North American agencies. You will cultivate executive-level relationships, drive multi-client activations and deliver measurable revenue growth for clients and AppLovin.

You will lead joint planning, enablement programs, and cross-functional collaboration to ensure agency onboarding and ongoing success on the AppLovin Ads platform, while expanding the agency footprint across client rosters.

Qualifications

• 10+ years of experience in digital advertising, with significant experience in agency development, agency sales or agency partnerships at a leading ad tech, paid social, search, e-commerce or technology company.
• A consistent track record of winning new agency business and expanding existing partnerships for performance-focused products and/or services.
• Deep understanding of agency operating models, economics and how media planning and channel decisions are made across independent agencies of all sizes.
• Established network of senior relationships across North American independent agencies.
• Executive presence and outstanding communication, storytelling, negotiation and presentation skills, with the ability to build credibility from practitioner to C-suite.
• Strong prospecting and account-planning skills, with the judgment to prioritize the opportunities, relationships and actions most likely to create material growth.
• Analytical, data-driven operating style, with the ability to manage a high-volume, high-value portfolio of agency relationships.
• A builder mindset: you thrive in early-stage business settings, operate well with ambiguity and minimal direction and can stand up programs from scratch

Responsibilities

• Own full-cycle sales opportunities across North American independent agency prospects and existing partners, building trusted relationships with senior agency leadership, pod leads and media buyers that lead to multi-client activation and durable revenue growth.
• Build and manage a strong pipeline of qualified agency partner opportunities through strategic account planning, targeted prospecting, executive referrals, inbound demand and industry events and conferences.
• Lead joint business planning conversations with agency partners to understand their client portfolio, commercial priorities, media planning process and practice areas where AppLovin Ads can play a role in driving their broader growth strategy.
• Partner closely with Agency Success Managers and cross-functional teams to ensure new agencies and their clients launch successfully on the platform.
• Expand agency partnerships by identifying and activating net-new clients within their roster, working alongside Agency Success Managers who own growth of clients already spending on the platform.
• Serve as the trusted primary point of contact, escalation point and thought leader for your agencies.
• Design and deliver scaled enablement programs, including trainings, workshops, certifications and roadshows, that build agency fluency in AppLovin Ads and in performance best practices for creative, measurement and campaign setup
• Partner with the Consumer Business Development team to connect agency relationships to direct brand opportunities, ensuring a coordinated experience for both agency and brand partners
• Drive co-marketing, thought leadership and case study programs with agency partners to establish AppLovin as the best full-funnel performance advertising channel opportunity in the market
• Bring the voice of the agency to AppLovin by translating partner feedback, competitive intelligence and market trends into prioritized business cases that inform the product roadmap and agency offering
• Represent AppLovin at industry events, agency summits and executive briefings
• Mentor and develop Agency Partnerships team members, raise the bar on best practices and playbooks and help build the team as the channel grows

Skills

Agency development

Agency sales

Executive presence

Negotiation

Communication skills

Analytical thinking

Education

BA/BS degree preferred

Job description

AppLovin is seeking an Agency Development Lead to build and own partnerships with independent North American agencies. You will cultivate executive-level relationships, drive multi-client activations and deliver measurable revenue growth for clients and AppLovin.

You will lead joint planning, enablement programs, and cross-functional collaboration to ensure agency onboarding and ongoing success on the AppLovin Ads platform, while expanding the agency footprint across client rosters.