Affiliate Marketing Strategist: Creator Partnerships

RPM SPG; Vernon Hills (IL); On-site; USD 64,000 - 78,000; Full time

Benefits offered by this job

Medical, dental, life insurance

401(k) with company match

Paid vacation and holidays

Stock purchases

Job summary

RPM SPG is seeking a Media Strategy and Planning Specialist in Vernon Hills, IL. You will drive affiliate and creator partnerships, optimize content for conversions, and collaborate with Sales, E-Commerce, and Marketing teams to deliver measurable sales outcomes.

Key focus areas include retail media, influencer collaborations, and performance marketing, with a strategic role in advancing Rust-Oleum’s brand and revenue growth.

Qualifications

• 3-5 years of experience in affiliate marketing, influencer marketing, performance media, retail media, e-commerce marketing, or social commerce.
• Bachelor’s Degree in Communications, Marketing, Public Relations or related field
• Experience managing creator or affiliate campaigns focused on measurable sales outcomes
• Strong analytical skills with the ability to translate performance data into optimization recommendations
• Experience using digital advertising/social media channels, tools, techniques and best practices for business
• Experience analyzing marketing data and social analytics and identifying/communicating key insights

Responsibilities

• Develop and activate relationships with high-value talent and creators who are part of affiliate programs to drive sales.
• Partner with Sales, E-Commerce, Integrated Marketing, Media Strategy, Consumer Engagement.
• Collaborate with E-Commerce teams to improve conversion through affiliate content and PDP optimization.
• Lead affiliate work with influencer, social and media agencies.
• Recruit, onboard, and manage a portfolio of affiliate creators and partners to drive incremental sales.
• Support on retail media networks with plan activation, briefs, content sourcing, and retailer relationships.
• Define strategy to optimize influencer/creator content for advertising with agencies and Consumer Engagement.
• Evolve affiliate strategy based on data and act as thought leader in affiliate marketing for Rust-Oleum.
• Drive sales while supporting brand awareness, consideration, and confidence objectives.
• Educate end-users and build confidence when using Rust-Oleum products.
• Support affiliate negotiations, commissions, creator agreements, and promotional opportunities.
• Analyze affiliate performance using attribution and retail sales data to identify growth opportunities.
• Monitor program performance and optimize commissions, content strategies, and promotional tactics.
• Manage affiliate and creator budget allocations in partnership with agency and internal stakeholders
• Conversion: drive optimization based on real-time insights; measure effect on purchase intent and brand affinity
• Drive conversions through cohesive marketing content leveraging best-in-class capabilities
• Evaluate incremental sales impact, ROAS, conversion rate, CTR and other KPIs

Skills

Affiliate marketing

Influencer marketing

Performance media

Retail media

E-commerce marketing

Social commerce

Education

Bachelor's degree in Communications/Marketing/PR or related field

Tools

Sprout Social

Google Analytics

Facebook Insights

Pinterest Analytics

CreatorIQ

LTK

Job description

RPM SPG is seeking a Media Strategy and Planning Specialist in Vernon Hills, IL. You will drive affiliate and creator partnerships, optimize content for conversions, and collaborate with Sales, E-Commerce, and Marketing teams to deliver measurable sales outcomes.

Key focus areas include retail media, influencer collaborations, and performance marketing, with a strategic role in advancing Rust-Oleum’s brand and revenue growth.