Affiliate Manager Roles and Responsibilities

Lamwork; Mission, Northern (KS, KY); Hybrid; USD 60,000 - 95,000; Full time

Job summary

Lamwork is seeking an experienced Affiliate Manager to drive onboarding and growth across eCommerce and iGaming partners. You will manage affiliate relationships, monitor compliance, and optimize performance through data-driven negotiation of deals and promotions.

You will coordinate with the Performance Marketing team to implement campaigns, track CPA and ROAS, and leverage Income Access and TOTUM platforms to expand the affiliate network.

Qualifications

• Onboard and grow key affiliate relationships with performance marketing goals.
• Identify and recruit suitable affiliates to meet growth targets.
• Regularly monitor compliance with regulations and contractual terms.
• Negotiate deals, promotions and incentives with affiliates to optimize CPA/ROAS.
• Plan and execute campaigns across web, mobile, email and social channels.

Responsibilities

• Onboard, maintain, and drive growth in key affiliate relationships.
• Recruit suitable new affiliate partners to fit growth goals.

Skills

Affiliate relationship management

Onboarding & activation

Compliance monitoring

Negotiation & deal-making

Campaign planning & optimization

Data-driven strategy

Revenue growth & partnerships

Cross-department collaboration

Performance analysis & reporting

Tools

Income Access platform

TOTUM onboarding

Job description

Affiliate Manager roles covering publisher onboarding, CPA and ROAS monitoring, Income Access platform use, compliance oversight, and partner negotiation across eCommerce and iGaming sectors.

A Review of Professional Skills and Functions for Affiliate Manager

1. Affiliate Recruitment, Compliance & Income Access Integration

• Affiliate Relationship Management: Onboard, maintain, and drive growth in key Affiliate Relationships through tactical use of offers, and creative and messaging optimization in collaboration with the wider Performance Marketing team.
• Market Research and Recruitment: Continually keep a finger on the pulse of the Affiliate market and aim to identify and recruit suitable new affiliate partners to fit growth goals.
• Compliance Monitoring: Regularly monitor affiliate partner practices to ensure regulatory and contractual compliance (including vendor registration vetting and set-up process).
• Creative Briefing: Create design briefs that are aligned with brand strategies and performance goals for use in campaigns.
• Affiliate Performance Analysis: Continuously analyze Affiliate performance to ensure terms of an agreement are providing optimal value for the business.
• Financial Management: Responsible for invoicing, payments, and financial reconciliations.
• Reporting and Insights: Work alongside Analysts, Insights, and Operations functions to deliver month-end reports and performance summaries for the wider business.
• Supplier Relationship Management: Act as a key contact for Affiliate Platform Supplier (Income Access), ensuring process improvements and the implementation of new features.
• Relationship Building and Optimization: Building relationships and maximizing performance from existing affiliates.
• Negotiation and Deal Making: Negotiation of deals, promotions, and incentives with affiliates to increase commercial effectiveness and deliver against acquisition targets.
• Innovation and Deal Development: Constantly look to further develop existing affiliate deals by innovation and new commercial structure, working with low-performing affiliates to increase performance and supporting key affiliates to further increase acquisition.
• Marketing Research and Development: Research and development of new marketing methods and promotions.
• Revenue Growth through Affiliate Collaboration: Identify key affiliates and work closely with them to build relationships, generate further exposure, and increase revenue.

2. TOTUM Onboarding & Multichannel Brand Campaigns

• Brand Partnership Management: Generating income from brand partnerships.
• Affiliate Strategy Development: Supporting the development and delivery of the affiliate strategy.
• Brand Onboarding: Identifying, qualifying and onboarding new brands to the TOTUM platform.
• Performance Monitoring: Monitoring commission and sales performance, and taking actions to improve performance across agreed KPIs.
• Campaign Planning and Execution: Planning and executing brand campaigns across web, mobile app, email and social channels.
• Cross-Department Collaboration: Working closely with other departments to help deliver best in class campaigns and a frictionless experience for brand partners.
• Process Improvement: Contributing to the ongoing development and improvement of internal processes and systems.
• Results Presentation: Presenting results and recommendations internally and externally.
• Team Assistance: Assisting other members of OneVoice Digital departments.
• Relationship Building: Developing and maintaining excellent relationships with internal and external contacts, including line managers, staff and others involved in digital product usage.
• Additional Duties: Undertaking any other reasonable duties or projects assigned by Line Manager.

3. Cashback Deal Identification & Data-Driven Affiliate Strategy

• Affiliate Recruitment: Develop the Company’s business through the recruitment of new affiliates.
• Affiliate Relationship Management: Develop and maintain relationships with the Company’s affiliates.
• Brand Strategy Development: Create strategies to enhance the overall presence of the Company’s Brand.
• Campaign Reporting: Develop reports on the progress and results of current campaigns and share with the Department and Management.
• Affiliate Program Optimization: Identify and implement opportunities for the improvement of the Company’s Affiliate program.
• Campaign Performance Management: Handle low-performing campaigns proactively with the aim of improving performance.
• Market Monitoring: Stay up to date with financial market events, news, and developments.
• Competitor Analysis: Observe and remain up to date with competitors’ campaigns and promotions.
• Cross-Department Collaboration: Work and collaborate closely with other departments.
• Brand Partner Network Management: Developing and maintaining brand partner network relationships and partnerships whilst monitoring competitor markets.
• Deal and Cashback Identification: Identifying new deals and cashbacks through online affiliate marketing and user initiatives.
• Data-Driven Strategy Development: Establishing new strategies using data and insights to drive user experience and affiliate revenue.
• Affiliate Partnership Development: Working directly with affiliate/brand partners and networks who want more exposure in the business.
• Team Supervision: Supervising a small team within the Affiliate department.

4. International Affiliate Negotiation & Media Buying

• Affiliate Relationship Management: Develop and maintain existing relations with affiliates through ongoing and intensive contact with Affiliates.
• Data Monitoring and Optimization: Monitoring, analysis, and optimization of data.
• International Market Focus: Working with international markets only.
• Affiliate Recruitment: Identify, evaluate, and recruit new affiliates to increase program distribution and interface with internal marketing and other teams to develop and implement marketing strategies and support affiliate programs.
• Affiliate Program Management: Maintain and develop affiliate marketing programs, recruiting new affiliate partners.
• Affiliate Negotiation: Negotiate and evaluate affiliate advertising agreements.
• Affiliate Relationship Maintenance: Maintaining relationships with affiliates and partners.
• Campaign Performance Monitoring: Regularly monitor campaign performance and monitor affiliate practices.
• Performance Reporting: Compile and submit campaign performance reports.
• Invoice Management: Provide monthly invoices to affiliate partners.
• Media Buying and Negotiation: Handle the buying, renegotiation of rates, renewing or canceling media placements, and other advertising programs.
• Partner Network Quality Management: In charge of ensuring partner network quality sticks to protocol and is constantly being analyzed with data-driven decisions.
• Value Creation and Campaign Development: Add more value than any other company to partners by building lifelong relationships with them and creating campaigns that are top performers.
• Marketing Strategy Implementation: Planning and implementing new tools, marketing materials, and consistent monthly communication to ensure we are maximizing relationships.
• Affiliate Portfolio Management: Developing and managing a portfolio of affiliate partnerships, analyzing performance, discovering opportunities for growth, and communicating the business’s needs.
• Affiliate Partner Sourcing: Identifying and sourcing potential affiliate partners that fit the needs of Networx and its affiliate program.
• Business Communication: Communicating with affiliate prospects via phone, email, and related platforms for business proposals.
• Negotiation and Contract Management: Negotiating pricing, contracts, and business relationship terms.
• Partnership Development: Establishing and maintaining strong partnerships with affiliate partners.
• Revenue Growth and Performance Management: Identifying and presenting ways to increase revenue, manage performance metrics, and manage account growth.
• Business Development Assistance: Assisting in BD efforts according to the company's needs.
• Data Analysis and Needs Identification: Analyzing company data, and identifying areas of need within the business.
• Reporting and Metrics: Reporting on key metrics to management and the executive team.
• Task Communication: Clearly communicating tasks or projects to management and team members.
• Special Project Support: Assisting in special BD projects that directly impact company growth.
• Performance and Policy Adherence: Meeting and exceeding key performance standards, maintaining adherence, and upholding company policies and procedures.
• Mission and Vision Alignment: Upholding the company’s Mission and Vision.

This content is developed by the Lamwork Editorial Team using structured analysis of real-world job data, skill requirements, and hiring patterns.

Research framework by Lam Nguyen , Founder & Editorial Lead.