TikTok Growth Architect for DTC Brands

The Fesco Group; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

The FESCO Group is seeking an experienced TikTok Paid Ads Manager to lead and optimize our paid advertising strategy across TikTok. This role blends analytical rigor with creative thinking to drive revenue growth through short-form video campaigns.

You will work with Creative, eCommerce, Brand Marketing, Product, and Sales teams to build campaigns for multiple products and brands, focus on customer acquisition and online sales, and manage budgets, bidding, and testing.

Qualifications

• Bachelor's degree or equivalent in marketing, advertising, business, or related field.
• 3-5+ years of paid social/performance marketing experience with TikTok.
• Experience managing meaningful paid social budgets.
• Strong knowledge of TikTok Ads Manager, Pixel, Events API, Spark Ads, and TikTok Shop advertising.

Responsibilities

• Develop and execute TikTok paid advertising strategy across TikTok Ads Manager.
• Build, launch, manage, and optimize campaigns for customer acquisition, product sales, traffic, and brand awareness.
• Manage campaign structures, targeting, bidding, budgets, placements, and creative testing.

Skills

TikTok Advertising

TikTok Ads Manager

Performance Marketing

ROAS

A/B Testing

Data Analytics

Ecommerce

Education

Bachelor's degree in Marketing, Advertising, Business, eCommerce, Communications, or related field

Tools

TikTok Ads Manager

TikTok Pixel

Events API

Spark Ads

Shopify

Job description

The FESCO Group is seeking an experienced TikTok Paid Ads Manager to lead and optimize our paid advertising strategy across TikTok. This role blends analytical rigor with creative thinking to drive revenue growth through short-form video campaigns.

You will work with Creative, eCommerce, Brand Marketing, Product, and Sales teams to build campaigns for multiple products and brands, focus on customer acquisition and online sales, and manage budgets, bidding, and testing.