Sr. Manager Community + Affiliate

Winky Lux; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Winky Lux, a New York-based clean beauty brand, seeks a Sr. Manager of Community + Affiliate to lead a hybrid role combining hands-on community management with ownership of our affiliate program. You’ll drive brand voice, nurture creator partnerships, and scale revenue through affiliates and creators.

You'll manage university ambassador programs, coordinate with our agency STC, and optimize influencer gifting while tracking sentiment and engagement metrics to inform strategy.

Qualifications

• 5+ years of experience in social/community management and affiliate/influencer programs.
• Experience running paid influencer partnerships and gifting programs.
• Experience managing external agency relationships and ensuring on-brand deliverables.
• Experience building university/campus ambassador programs is a plus.
• Proven track record growing an affiliate program's revenue and partner base.
• Excellent written communication and ability to adapt tone for community and partners.
• Experience with affiliate platforms (Impact, ShareASale, Rakuten, or similar).
• Strong analytical skills for pulling and interpreting performance data.
• Familiarity with Instagram and TikTok analytics and native engagement tools.
• Beauty or CPG industry experience strongly preferred.
• Highly organized and able to own a channel end-to-end.

Responsibilities

• Own and evolve the community strategy aligning with brand and marketing goals.
• Build and maintain relationships with community members, creators, and partners.
• Manage day-to-day community engagement with agency support and add personal touches with creators.
• Develop university/campus ambassador programs to reach early-career audiences.
• Identify, vet, and manage paid influencer partners from outreach to execution.
• Own gifting program logistics, recipients, sends, and content tracking.
• Oversee relationship with agency partner STC to ensure campaigns stay on strategy.
• Monitor sentiment and flag trends or issues to marketing in real time.
• Develop and execute community-building initiatives (UGC campaigns, giveaways).
• Collaborate with internal/external teams on content opportunities.
• Track and report community health metrics monthly.

Skills

Community management

Influencer partnerships

Affiliate program management

Brand voice

Social engagement

Campaign coordination

Relationship building

Analytics

Tools

Impact

ShopMy

TTS

Rakuten

ShareASale

CreatorIQ

Job description

Sr. Manager Community + Affiliate

Location: New York, NY (Hybrid)

Reports to: VP of Marketing

About Winky Lux

Winky Lux is a New York-based clean beauty brand built on a simple idea: makeup should be as fun to look at as it is to wear. We're known for products that people want to hold, photograph, and share. With clean formulations, playful design, and an accessible price point that makes discovery easy.

About the Role

This is a hybrid role combining hands-on community management (social engagement, influencer, brand voice, customer connection) with ownership of our affiliate marketing program. You'll be the voice of Winky Lux across social platforms while also building and scaling partnerships that drive measurable awareness and revenue through affiliates and creators.

What You'll Do

Community Management

• Own and evolve Winky Lux's overall community strategy, aligning community, influencer, and affiliate efforts with broader brand and marketing goals


• Build and maintain relationships with community members, creators, and partners to deepen brand loyalty and advocacy


• Own day-to-day community engagement with the help of the agency while also adding personal touches to strengthening relationships with creators.


• Develop and manage university/campus ambassador programs to build brand presence with early-career audiences


• With the help of the agency, Identify, negotiate, and manage relationships with paid influencer partners, from outreach through campaign execution


• Own and manage the gifting program, help identifying recipients, coordinating sends, and tracking resulting content and sentiment


• Manage the day-to-day relationship with agency partner STC, ensuring deliverables and campaigns stay on strategy and on schedule


• Monitor social sentiment and flag trends, complaints, or viral moments to the marketing team in real time


• Develop and execute community-building initiatives (UGC campaigns on creator IQ, giveaways, brand ambassador touchpoints)


• Partner with internal and external teams to identify community-driven content opportunities


• Track community health metrics (engagement rate, sentiment, follower growth) and report on trends monthly

Affiliate Program

• Own the affiliate channel as a whole, treating it as a core sales-driving channel with clear revenue targets, not just a partner-relationship function


• Manage and grow the Winky Lux affiliate program (e.g., Impact platform, ShopMy, TTS, Amazon), including recruitment, onboarding, and relationship management of affiliate partners with the help of agency


• Build and execute affiliate newsletter and communication cadences to drive partner engagement


• Identify, vet, and onboard new affiliates and micro/macro-influencers aligned with brand fit


• Set and track commission structures, promo codes, and campaign incentives in partnership with finance/marketing leadership


• Analyze affiliate performance data (conversion rate, AOV, ROAS) and optimize partner mix accordingly


• Coordinate affiliate-specific content and asset needs with the content/creative team


• Own reporting on affiliate program performance, presenting monthly results and recommendations to leadership

What You Bring

• 5+ years of experience in social/community management, with at least 1-2 years managing an affiliate or influencer program


• Experience running paid influencer partnerships and gifting programs, from strategy through execution


• Experience managing external agency relationships, ensuring deliverables stay on-brand and on-schedule


• Experience building or running university/campus ambassador programs a plus


• Proven track record growing an affiliate program's revenue contribution and partner base


• Excellent written communication skills with the ability to adapt tone across community engagement and partner-facing comms


• Experience with affiliate platforms (Impact, ShareASale, Rakuten, or similar)


• Strong analytical skills - comfortable pulling and interpreting performance data to make decisions


• Familiarity with social platforms (Instagram, TikTok) and native engagement tools/analytics


• Beauty or CPG industry experience strongly preferred


• Highly organized, self-directed, and comfortable owning a channel end-to-end