AEO & Website Growth Lead: CRO, AI Discovery

Hibob Inc.; Northern (KY); Hybrid; USD 90,000 - 150,000; Full time

Job summary

MCO (MyComplianceOffice) is seeking a results-driven Digital Marketing Leader to own the website strategy and AEO program. You will drive CRO, SEO evolution toward AI-driven discovery, and cross-functional alignment with product and content teams.

Responsibilities include optimizing landing pages, managing analytics across GA4 and HubSpot, and leading CMS efforts with external partners. You’ll influence leadership with data-backed experiments and roadmap decisions.

Qualifications

• 5+ years in digital marketing, web/SEO, or growth marketing.
• Demonstrated CRO results with experiments that improved website performance.
• Strong SEO foundation evolving toward AEO/generative search.
• Fluency with web analytics and experimentation tools and turning data into action.
• Hands-on CMS experience and understanding of structured data and on-page fundamentals.
• Excellent communicator who can teach non-technical teams and rally cross-functional groups.

Responsibilities

• Own the strategy, roadmap and day-to-day performance of mycomplianceoffice.com, with conversion as the primary success metric.
• Drive CRO through hypothesis-led A/B and multivariate testing, funnel analysis, and optimization of high-intent paths.
• Design and optimize landing pages and conversion journeys with demand generation to maximize conversions.
• Manage site performance and UX fundamentals: Core Web Vitals, page speed, mobile, accessibility, and IA.
• Own analytics: GA4, heatmaps, HubSpot reporting; translate data into a backlog of experiments and fixes.
• Manage the CMS (HubSpot CMS) and coordinate external developers, designers or agencies.

Skills

Digital marketing

CRO

SEO

Web analytics

A/B testing

CMS

Structured data

GA4

Tools

GA4

Heatmaps

HubSpot CMS

HubSpot reporting

Schema markup

Job description

MCO (MyComplianceOffice) is seeking a results-driven Digital Marketing Leader to own the website strategy and AEO program. You will drive CRO, SEO evolution toward AI-driven discovery, and cross-functional alignment with product and content teams.

Responsibilities include optimizing landing pages, managing analytics across GA4 and HubSpot, and leading CMS efforts with external partners. You’ll influence leadership with data-backed experiments and roadmap decisions.