AEO/SEO Manager — AI-Driven Content Visibility

NBCUniversal; New York (NY); Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental & vision insurance

401(k)

Paid leave

Tuition reimbursement

Job summary

NBCUniversal is seeking an AEO/SEO Manager to drive discoverability of NBCUniversal IP across traditional search and AI-driven platforms. The role sits in the Digital Content Strategy team and partners with editorial, product, engineering, data, and marketing to translate technical improvements into measurable marketing impact.

The position is hybrid, four days in-office in New York, with a salary range of $85,000–$115,000 and bonus eligibility.

Qualifications

• 4+ years in SEO, Technical SEO, AEO, or related field.
• Deep expertise in AI Engine Optimization and AI visibility strategies.
• Experience using search analytics tools to drive insights and strategy.
• Experience with AI/visibility platforms such as Profound or SEMRush.

Responsibilities

• Own and execute AEO/SEO strategy to maximize visibility across search engines and AI platforms.
• Define, track, and drive key performance metrics (impressions, mentions, sentiment, downstream engagement).
• Build scalable optimization systems including structured data, automation workflows, and tooling.
• Partner cross-functionally with editorial, product, engineering, data, brand marketing, video, press, paid media, and social teams.
• Inform and help implement technical SEO/AEO improvements including site architecture and indexing for better discoverability.
• Establish and operationalize measurement systems and testing frameworks.
• Drive accountability across teams to improve visibility across search and AI ecosystems.

Skills

SEO strategy

Technical SEO

AI/LLM understanding

Cross-functional collaboration

Analytics & measurement

Content marketing

HTML/JavaScript knowledge

Automation/workflows

Strategic thinking

Education

Bachelor’s degree or equivalent experience

Tools

Google Search Console

SEMrush

Adobe Analytics

Parse.ly

Profound

Job description

NBCUniversal is seeking an AEO/SEO Manager to drive discoverability of NBCUniversal IP across traditional search and AI-driven platforms. The role sits in the Digital Content Strategy team and partners with editorial, product, engineering, data, and marketing to translate technical improvements into measurable marketing impact.

The position is hybrid, four days in-office in New York, with a salary range of $85,000–$115,000 and bonus eligibility.