Advocacy Marketing Manager

McGraw Hill; Chicago (IL); A distancia; USD 80.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual bonus

Medical benefits

Descripción de la vacante

McGraw Hill seeks a Senior Marketing Manager, Customer Advocacy, to lead scalable programs turning educators, admins and students into credible customer proof. You will recruit advocates, translate outcomes into stories, and equip teams with insights and assets for pipeline, retention and product development.

You’ll partner with Marketing, Sales, Customer Success and Product, driving engagement, governance, and measurable impact across education markets.

Formación

• Bachelor’s degree required.
• 3-5 years of experience in customer advocacy, community management, customer marketing, technology marketing or related roles.
• Proven ability to build trusted relationships with internal teams and customers.
• Excellent storytelling, written, verbal, and visual communication skills.
• Strong organizational skills to manage multiple projects.
• Autonomy, speed, decisiveness, and impact orientation.
• Strong analytical skills and data-driven mindset.
• Business writing skills with familiarity with PowerPoint, Outlook, Excel, Salesforce.com, Marketo, Gainsight, Tableau, Asana and AI tools.
• Familiarity with EdTech industry or experience working with faculty/educators is strongly desirable.

Responsabilidades

• Develop and execute a comprehensive customer advocacy strategy to boost retention, acquisition and brand credibility.
• Manage advocate programs end-to-end: recruitment, onboarding and engagement.
• Organize user forums, best practice sessions and advocate trainings.
• Collaborate with product/platform teams to involve advocates in beta testing and roadmapping.
• Build long-term relationships with customer champions and advisory board members.
• Expand advocacy programs into new markets and opportunities.
• Collaborate on case studies, testimonials and videos highlighting success stories.
• Share win/loss analyses to replicate successful approaches.
• Develop online community tools and enablement resources.
• Track advocacy KPIs and report impact on engagement, pipeline and retention.
• Adjust priorities to support high-impact initiatives.

Conocimientos

Relationship building

Storytelling

Analytical

Cross-functional collaboration

Data-driven

Communication

PowerPoint

Salesforce.com

Marketo

Tableau

Educación

Bachelor’s Degree

Herramientas

PowerPoint

Outlook

Excel

Salesforce.com

Marketo

Gainsight

Tableau

Asana

Descripción del empleo

Overview

Impact the Moment

As the Senior Marketing Manager, Customer Advocacy, you will lead the strategy and execution of scalable programs that turn the experiences of educators, administrators and students into credible customer proof. You will recruit, engage, and activate advocates; translate customer outcomes into compelling stories; and equip Marketing, Sales, Customer Success, and Product teams with insights and assets that support pipeline, retention, product development, and brand differentiation. Combining relationship management, marketing strategy, and operational rigor, you will strengthen the customer experience and reinforce McGraw Hill’s reputation as a trusted partner.

This role is remote position, requiring up to 20% travel for internal and external events and meetings, and open to applicants authorized to work for any employer within the United States.

What You’ll Do:

Customer Advocacy & Community

• Develop and execute a comprehensive customer advocacy strategy to increase customer retention, acquisition and brand credibility in partnership with customer success, sales, marketing & product/platform development.
• Manage the faculty, administrator and student advocate programs end-to-end, including recruitment, onboarding and ongoing engagement.
• Organize and facilitate user forums, best practice sharing sessions, and ongoing advocate training and other thought-leadership events.
• Partner with product & platform teams to involve advocates in beta testing, feedback sessions, and roadmap discussions.
• Build and nurture long-term relationships with customer champions and advisory board members and ensure we are fully leveraging their value.
• Expand successful advocacy programs into new markets and opportunities.

Customer Storytelling & Content

• Collaborate with other marketing leads to develop case studies, testimonials and videos highlighting advocate success stories.
• Partner with internal stakeholders to understand win/loss analysis and sharing success stories internally to help us further replicate what works.
• Build online community and searchable tools for internal enablement.

Process, Measurement & Impact

• Enhance scalable governance, workflows, and processes to further amplify a successful program.
• Track and report advocacy KPIs to measure impact on engagement, pipeline, retention and sentiment.
• Adjust priorities as needed to support high-impact advocacy initiatives and evolving business needs.

What You Bring:

• Bachelor’s Degree required.
• 3-5 years of experience in customer advocacy, community management, customer marketing, technology marketing or related roles.
• Proven ability to build trusted relationships – both internally through cross-functional collaboration but also experience working directly with customers.
• Excellent storytelling, written, verbal, and visual communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Comfortable with autonomy and working at speed: proactive, decisive, and impact oriented.
• Strong analytical skills and data-driven mindset.
• Strong business writing skills and experience with tools like PowerPoint, Outlook, Excel, SmartSheet, Salesforce.com, Marketo, Gainsight, Tableau, Asana and a variety of AI tools.
• Familiarity with EdTech industry or experiencing working with faculty/educators strongly desired.

Why work for us?

At McGraw-Hill, we leverage cutting-edge technology to create innovative learning solutions that support learners at all stages of their educational journey. Our state-of-the-art digital tools and platforms provide personalized, interactive experiences that enhance understanding and retention. Being part of McGraw-Hill means joining a team dedicated to shaping the future of education and making a real impact on students' lives. It's an exciting opportunity to contribute to a company that values innovation, collaboration, and excellence.

The pay range for this position is between $80,000 - $100,000 USD annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan is provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.

McGraw Hill is committed to celebrating and supporting the differences that make us each unique and will not discriminate based on a person's gender, gender identity or expression, nationality, color, race, ethnicity, religion, sexual orientation, disability, appearance or veteran status. We are proud to be an equal opportunity employer, and we will also provide reasonable accommodation to qualified individuals with disabilities.

McGraw Hill participates in E-Verify to confirm employment eligibility. For more information, please review the E-Verify Participation Poster and Right to Work Poster. Applicants can also view Federal and State Labor law posters here.