Advertising Specialist

Insight Global; Charlotte (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Insight Global is seeking an Advertising Operations Specialist to support planning, setup, and execution of digital advertising campaigns. You will collaborate with sales and technical teams to ensure accurate order entry, documentation, and campaign pacing.

The role emphasizes attention to detail, strong communication, and willingness to learn new systems such as CRM platforms and ad tech tools, with a focus on delivering precise campaigns and recovering revenue where needed.

Qualifications

• Experience with Salesforce or a comparable CRM, order-entry, or sales operations platform.
• Exceptional attention to detail and a demonstrated ability to maintain accuracy while managing multiple tasks and systems.
• Strong written and verbal communication skills with a polished, professional communication style.
• Demonstrated accountability, ownership, and follow-through.
• Ability to work effectively in situations where processes or solutions may not always be black and white.
• Comfortable asking questions, seeking clarification, and collaborating with others to solve problems.
• Strong organizational and time-management skills.
• Working knowledge of Microsoft Excel and comfort working with data.
• Interest in advertising, media, digital marketing, or social media.
• Eagerness to learn new systems, processes, and industry concepts.

Responsibilities

• Coordinate the accurate and timely entry of advertising orders and schedules across multiple platforms and systems.
• Set up advertising orders and carefully review campaign details to ensure accuracy and completeness.
• Serve as a point of contact for sales teams, ensuring all required documentation and information is collected and maintained.
• Partner closely with Account Executives, Sales Management, and technical teams throughout the advertising campaign lifecycle.
• Monitor advertising schedules and exception reports, identifying discrepancies and helping resolve campaign delivery issues.
• Track creative assets and maintain accurate records for both electronic orders and supporting documentation.
• Ensure advertising copy and creative are correctly applied to orders.
• Follow up on outstanding items and take ownership of tasks through completion.
• Assist with diagnosing schedule delivery issues and identifying opportunities to recover lost advertising revenue.
• Develop a working understanding of campaign pacing and optimization to effectively support advertising planning and strategy.
• Participate in and lead calls with internal stakeholders as needed.
• Use Excel, reporting, and data to review campaign information, investigate discrepancies, and support day-to-day decision-making.
• Communicate advertising operations processes and capabilities clearly and professionally to internal and external partners.

Skills

Salesforce or CRM experience

Attention to detail

Communication skills

Time-management

Excel/data handling

Job description

We are seeking a highly organized and detail-oriented Advertising Operations Specialist to support the planning, setup, and execution of advertising campaigns. This role is ideal for someone who is interested in the advertising and media industry, enjoys working across multiple systems and teams, and takes pride in ensuring every detail is accurate from start to finish.

The Advertising Operations Specialist will serve as a key partner to the sales organization, supporting advertising order entry, campaign documentation, schedule management, and issue resolution. The ideal candidate brings strong communication skills, accountability, and a willingness to learn, along with experience using Salesforce or a similar CRM platform. A background in digital advertising, social media, media, or a related field is highly preferred.

Responsibilities

• Coordinate the accurate and timely entry of advertising orders and schedules across multiple platforms and systems.
• Set up advertising orders and carefully review campaign details to ensure accuracy and completeness.
• Serve as a point of contact for sales teams, ensuring all required documentation and information is collected and maintained.
• Partner closely with Account Executives, Sales Management, and technical teams throughout the advertising campaign lifecycle.
• Monitor advertising schedules and exception reports, identifying discrepancies and helping resolve campaign delivery issues.
• Track creative assets and maintain accurate records for both electronic orders and supporting documentation.
• Ensure advertising copy and creative are correctly applied to orders.
• Follow up on outstanding items and take ownership of tasks through completion.
• Assist with diagnosing schedule delivery issues and identifying opportunities to recover lost advertising revenue.
• Develop a working understanding of campaign pacing and optimization to effectively support advertising planning and strategy.
• Participate in and lead calls with internal stakeholders as needed.
• Use Excel, reporting, and data to review campaign information, investigate discrepancies, and support day-to-day decision-making.
• Communicate advertising operations processes and capabilities clearly and professionally to internal and external partners.

Qualifications

• Experience with Salesforce or a comparable CRM, order-entry, or sales operations platform.
• Exceptional attention to detail and a demonstrated ability to maintain accuracy while managing multiple tasks and systems.
• Strong written and verbal communication skills with a polished, professional communication style.
• Demonstrated accountability, ownership, and follow-through.
• Ability to work effectively in situations where processes or solutions may not always be black and white.
• Comfortable asking questions, seeking clarification, and collaborating with others to solve problems.
• Strong organizational and time-management skills.
• Working knowledge of Microsoft Excel and comfort working with data.
• Interest in advertising, media, digital marketing, or social media.
• Eagerness to learn new systems, processes, and industry concepts.

Preferred Qualifications

• Previous experience or internship within digital advertising, social media, media, marketing, advertising operations, or sales operations.
• Experience supporting Account Executives or a sales organization.
• Familiarity with digital advertising concepts such as impressions, spots, campaign pacing, optimization, and media planning.
• Experience working across multiple systems while maintaining accurate and consistent information.
• Exposure to campaign planning, advertising strategy, reporting, or data analytics.

What Makes Someone Successful in This Role?

Success in this position comes down to attention to detail, ownership, communication, and curiosity. You should be someone who catches the small details, follows through without needing constant direction, and is comfortable taking responsibility for getting an order right.

You do not need to know everything on day one. An eagerness to learn, willingness to ask thoughtful questions, and genuine interest in advertising and media are equally important. This role is a strong opportunity for someone early in their career who wants to build hands-on experience in advertising operations while gaining exposure to campaign planning, strategy, sales support, and digital media.