Advertising Specialist

East Usa; Atlanta (GA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

401(k)

401(k) Matching

Dental Insurance

Disability Insurance

Job summary

East Usa is looking for an Advertising Specialist to work closely with the CEO and execute client operations. This role involves creating strategic advertising plans, managing media relationships, and analyzing market trends to enhance client experiences.

The ideal candidate will hold a degree in marketing or business, be confident in client interactions, and be a dedicated team player.

Benefits include 401(k), dental insurance, and disability insurance.

Qualifications

• Polished, cheerful, and confident for client meetings.
• Capable of prospecting and pitching clients in multiple formats.
• Ability to submit clean proposals and RFPs.

Responsibilities

• Liaise with internal stakeholders to manage execution.
• Manage external media and publisher relationships.
• Conduct ongoing competitive analysis in advertising.
• Create strategic global advertising plans.

Skills

Client relationship management

Competitive analysis

Advertising strategy

CRM database management

Education

College degree in marketing, economics or business

Job description

Job Description

The Advertising Specialist will work directly with the CEO to create and execute our client operations playbook to create a better experience for both customers and the business. From tracking problem patterns to resolving inefficiencies in our relationship management.

Responsibilities

• Liaise with internal product stakeholders to manage execution and development needs
• Manage external media/publisher relationships for print, banner, and co‑op advertising
• Conduct ongoing competitive analysis/opportunity reviews to stay on top of best practices in advertising across the industry
• Create a strategic global advertising plan to showcase products to key market segments
• Align advertising plans with product roadmap and monthly revenue goals
• Work with internal teams to understand product target audiences and incorporate this into the decision making process to choose the appropriate ad channels, placements, and budget
• Provide weekly reporting to the marketing team including insights garnered from data analysis and campaign performance metrics

Qualifications

• College degree in marketing, economics or business
• Must be polished, cheerful and confident for client meetings and networking events
• Capable of prospecting and pitching clients in person, via phone or email
• Ability to submit clean proposals and RFPs
• Use and maintain a customer CRM database
• Prospecting via e‑mail, telephone and in person at industry events
• Occasional travel to trade conferences to meet clients
• Hard working, punctual team player

Additional Information

• 401(k)
• 401(k) Matching
• Dental Insurance
• Disability Insurance