Sales Operation Manager, Advertising

Expedia; Washington; On-site; USD 120,000 - 180,000; Full time

Job summary

Expedia Group, a global travel company, seeks a Sales Operations Manager for Advertising to streamline sales workflows and drive productivity. You will partner with Sales, Marketing, Salesforce, Analytics, and Ad Operations to design scalable processes and lead initiatives for new products and GTM strategies.

The role emphasizes data-driven decision making, automation, and collaboration with senior leaders to optimize operational performance and enable growth across advertising products and

Qualifications

• Bachelor's degree, Master's degree, or equivalent professional experience.
• 5+ years of relevant experience with a Bachelor's degree or 3+ years of relevant experience with a Master's degree.
• Advanced Salesforce expertise, including experience as a Salesforce power user or administrator.
• Strong analytical skills with advanced Excel proficiency and working knowledge of SQL and AI-enabled data analysis tools.
• Demonstrated ability to influence and communicate effectively with senior leaders and cross-functional stakeholders.
• Experience managing multiple complex programs simultaneously while maintaining strong project documentation and organizational rigor.
• Strong program and project management skills, including planning, prioritization, execution, and change management.
• Experience analyzing business processes, identifying operational improvements, and implementing scalable solutions.
• Familiarity with technology, travel, advertising, media, or related industries.
• Strong business acumen with experience partnering closely with sales and marketing organizations.

Responsibilities

• Design, implement, and optimize workflows and operational processes that improve sales productivity, efficiency, and effectiveness.
• Partner with Sales, Marketing, Salesforce, Analytics, and Ad Operations teams to gather requirements, identify business challenges, and develop scalable solutions.
• Lead initiatives related to lead management, opportunity workflows, account design, account planning, and go-to-market processes for new products and solutions.
• Evaluate and implement automation, reporting, and data-driven tools that improve operational performance and decision-making.
• Investigate business challenges, analyze data, and translate findings into actionable recommendations and business requirements.
• Measure the effectiveness of programs and process improvements through data analysis, stakeholder feedback, and performance metrics.
• Develop business cases and quantify opportunities to support investments in process improvements and operational enhancements.
• Lead complex cross-functional projects, establish project plans, define milestones, and drive execution against business objectives.
• Serve as a trusted advisor to stakeholders and senior leaders by providing operational expertise and strategic recommendations.
• Identify project risks, develop mitigation plans, manage budgets where applicable, and communicate progress to stakeholders.
• Create clear and effective communication materials, documentation, presentations, policies, and training resources.
• Support change management and adoption efforts by partnering with internal teams on training and enablement initiatives.
• Collaborate with Field Operations partners responsible for sales planning, territory design, compensation programs, incentives, and sales enablement to drive broader operational success.
• Maintain awareness of advertising, technology, travel, and media industry trends to identify opportunities for process innovation and continuous improvement.

Skills

Sales analytics

Excel

Stakeholder communication

Project management

Cross-functional collaboration

Change management

Education

Bachelor's degree

Master's degree

Tools

Salesforce

SQL

AI-enabled data analysis tools

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Sales Operations Manager, Advertising

The Expedia Group Advertising (EGA) Field Operations team plays a critical role in enabling business growth through scalable processes, effective systems, and operational excellence. We partner closely with Sales, Marketing, Salesforce, Analytics, and Ad Operations teams to improve productivity, streamline workflows, and deliver data-driven solutions that help the organization operate more efficiently.

In this role, you will

• Design, implement, and optimize workflows and operational processes that improve sales productivity, efficiency, and effectiveness
• Partner with Sales, Marketing, Salesforce, Analytics, and Ad Operations teams to gather requirements, identify business challenges, and develop scalable solutions
• Lead initiatives related to lead management, opportunity workflows, account design, account planning, and go-to-market processes for new products and solutions
• Evaluate and implement automation, reporting, and data-driven tools that improve operational performance and decision-making
• Investigate business challenges, analyze data, and translate findings into actionable recommendations and business requirements
• Measure the effectiveness of programs and process improvements through data analysis, stakeholder feedback, and performance metrics
• Develop business cases and quantify opportunities to support investments in process improvements and operational enhancements
• Lead complex cross-functional projects, establish project plans, define milestones, and drive execution against business objectives
• Serve as a trusted advisor to stakeholders and senior leaders by providing operational expertise and strategic recommendations
• Identify project risks, develop mitigation plans, manage budgets where applicable, and communicate progress to stakeholders
• Create clear and effective communication materials, documentation, presentations, policies, and training resources
• Support change management and adoption efforts by partnering with internal teams on training and enablement initiatives
• Collaborate with Field Operations partners responsible for sales planning, territory design, compensation programs, incentives, and sales enablement to drive broader operational success
• Maintain awareness of advertising, technology, travel, and media industry trends to identify opportunities for process innovation and continuous improvement

Experience and qualifications

• Bachelor's degree, Master's degree, or equivalent professional experience
• 5+ years of relevant experience with a Bachelor's degree or 3+ years of relevant experience with a Master's degree
• Advanced Salesforce expertise, including experience as a Salesforce power user or administrator
• Strong analytical skills with advanced Excel proficiency and working knowledge of SQL and AI-enabled data analysis tools
• Demonstrated ability to influence and communicate effectively with senior leaders and cross-functional stakeholders
• Experience managing multiple complex programs simultaneously while maintaining strong project documentation and organizational rigor
• Strong program and project management skills, including planning, prioritization, execution, and change management
• Experience analyzing business processes, identifying operational improvements, and implementing scalable solutions
• Familiarity with technology, travel, advertising, media, or related industries
• Strong business acumen with experience partnering closely with sales and marketing organizations
• Ability to apply business strategy and customer needs to process, tech