Experiential Marketing & Audience Growth Manager

Paylocity; Dallas (TX); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive benefits package

Free onsite parking

Complimentary concert tickets

Job summary

Dallas Symphony Orchestra in Dallas is seeking a Marketing & Audience Experience Manager to lead local advertising, in-venue marketing, and audience initiatives supporting ticket sales, subscriptions, and patron engagement.

The role reports to the Director of Marketing & Audience Development and collaborates with Creative Services, Guest Services, Meyerson Operations, and Artistic Operations to bring campaigns to life.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Music Business, Communications or equivalent
• 1–3 years in marketing focusing on advertising, event production, or audience engagement
• Experience managing local advertising placements (radio, TV, print, OOH, direct mail) including vendor and budget coordination
• Knowledge of audience feedback tools and post-event reporting
• Strong writing and storytelling skills with copywriting experience
• Strategic and creative thinking
• Ability to manage multiple projects across departments
• Experience with live event activations and CRM platforms

Responsibilities

• Set campaign timelines aligned with Marketing and Development efforts
• Manage ad buys for radio, TV, print, OOH and direct mail
• Coordinate direct mail production and patron data updates with Guest Services
• Coordinate with Digital Marketing Manager for timing and alignment
• Develop in-venue signage and collateral with design teams
• Create and schedule in-venue videos for concert broadcasts
• Lead activations for concerts, community programs, donor events
• Coordinate annual activations for renewals and acquisitions
• Prepare post-concert reports and KPIs
• Collaborate to gather patron stories and real-time feedback

Skills

Campaign Planning

Copywriting

Storytelling

Analytics

Project Management

Cross-Functional Collaboration

Brand Consistency

Time Management

Education

Bachelor's degree in Marketing, Business Administration, Music Business, Communications or equivalent

Tools

Tessitura

CRM systems

Microsoft Office

Job description

Dallas Symphony Orchestra in Dallas is seeking a Marketing & Audience Experience Manager to lead local advertising, in-venue marketing, and audience initiatives supporting ticket sales, subscriptions, and patron engagement.

The role reports to the Director of Marketing & Audience Development and collaborates with Creative Services, Guest Services, Meyerson Operations, and Artistic Operations to bring campaigns to life.