Audience Experience & Marketing Lead

Dallas Symphony Orchestra; Dallas (TX); Hybrid; USD 50,000 - 80,000; Full time

Benefits offered by this job

Competitive benefits package

Free onsite parking

Complimentary concert tickets

Job summary

Dallas Symphony Orchestra is seeking a Marketing & Audience Experience Manager to lead local advertising, in-venue marketing, and audience engagement initiatives across campaigns and activations. The role partners with Creative Services, Guest Services, Ticketing, Meyerson Operations, and Artistic Operations to deliver cohesive patron experiences.

The position supports ticket sales, subscriptions, and patron engagement with a collaborative, hands-on approach, including event activations,

Qualifications

• Bachelor's degree in Marketing, Business Administration, Music Business, Communications or equivalent.
• 1–3 years in marketing with focus on advertising, event production, or audience engagement.
• Experience managing local advertising placements (radio, TV, print, OOH, or direct mail) with vendor & budget coordination.
• Working knowledge of audience feedback tools and post-event reporting.
• Strong writing and storytelling skills with copywriting experience.
• Ability to think strategically and creatively and manage multiple projects across departments.

Responsibilities

• Lead local advertising campaigns across radio, TV, print, OOH, and direct mail.
• Coordinate in-venue marketing: signage, collateral, and live video content.
• Drive audience experiences and activations for concerts, community programs, and donor events.
• Prepare monthly and campaign post-concert reports; analyze KPIs and adjust strategies.

Skills

Strong writing

Strategic thinking

Project management

Audience engagement

Analytical skills

Education

Bachelor's degree Marketing, Business Administration, Music Business, Communications or equivalent

Tools

Excel

Word

PowerPoint

Outlook

Tessitura

Job description

Dallas Symphony Orchestra is seeking a Marketing & Audience Experience Manager to lead local advertising, in-venue marketing, and audience engagement initiatives across campaigns and activations. The role partners with Creative Services, Guest Services, Ticketing, Meyerson Operations, and Artistic Operations to deliver cohesive patron experiences.

The position supports ticket sales, subscriptions, and patron engagement with a collaborative, hands-on approach, including event activations,