Advertising Sales Executive | Multi-Platform Growth

NAB Leadership Foundation; Columbus (OH); On-site; USD 60,000 - 90,000; Full time

Job summary

WCMH-TV in Columbus, OH is seeking a Sales Account Executive to generate revenue by calling on agencies, pursuing new prospects and selling multi-platform television advertising. You will manage an active client list, develop local business and form strategic partnerships to grow revenue.

The ideal candidate has a proven sales track record, strong communication skills, and a professional appearance. A coachable, goal-driven team player who thrives in a fast-paced environment is preferred.

Qualifications

• Proven track record of selling to business owners and CEOs.
• Proficiency with Microsoft Office; experience with Wide Orbit, Kantar and WO Media Office is a plus.
• Ability to multi-task in a fast-paced environment.
• Strong interpersonal and communication skills; professional appearance.

Responsibilities

• Generate revenue across all available platforms.
• Prospect, contact and present to new businesses to generate new advertising revenue.
• Manage inventory and protect station rate structure.
• Develop new revenue through local business development.
• Form strategic business and market partnerships.
• Manage an active account and client list.
• Meet with local and digital sales managers to ensure progression toward goals.
• Negotiate for assigned accounts; ensure proposals align with station strategies.
• Create and deliver sales presentations to multiple client contacts.
• Understand clients' advertising objectives and help achieve them.

Skills

Multi-tasking

Team player

Results oriented

Sales experience

Office software

Wide Orbit

Kantar

Education

Bachelor's or Associate's Degree

Tools

Wide Orbit

Kantar

WO Media Office

Job description

WCMH-TV in Columbus, OH is seeking a Sales Account Executive to generate revenue by calling on agencies, pursuing new prospects and selling multi-platform television advertising. You will manage an active client list, develop local business and form strategic partnerships to grow revenue.

The ideal candidate has a proven sales track record, strong communication skills, and a professional appearance. A coachable, goal-driven team player who thrives in a fast-paced environment is preferred.