Sales Account Executive

NAB Leadership Foundation; Columbus (GA); On-site; USD 40,000 - 70,000; Full time

Job summary

WRBL-TV in Columbus, GA seeks a dynamic Sales Account Executive to drive advertising revenue. You will prospect new clients, call on agencies, and present compelling TV advertising solutions to grow market share.

Responsibilities include maintaining client relationships, developing new accounts, and delivering effective schedules and media options alongside station personnel. A marketing/advertising degree and media sales experience are preferred.

Qualifications

• Bachelor's degree or equivalent combination of education and work-related experience in Marketing, Advertising or Mass Communications.
• Minimum one year's sales experience, preferably in media.
• Valid driver's license with acceptable driving record.
• Experience achieving long-range objectives and implementing strategic actions.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Responsibilities

• Call on established agencies and new prospects to generate advertising revenue.
• Grow revenue by implementing on-going sales strategies and exceeding goals.
• Establish and maintain relationships with local business community.
• Manage assigned accounts and develop new accounts.
• Prepare and deliver compelling sales presentations to clients.

Skills

Sales

Cold calling

Relationship building

Presentations

Negotiation

Advertising knowledge

CRM experience

Education

Bachelor's degree in Marketing/Advertising or Mass Communications

Tools

Office equipment proficiency

Job description

The CBS affiliate WRBL-TV in Columbus, GA seeks a dynamic Sales Account Executive. The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills :

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
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