Advertising Ops Lead: Revenue & Campaign Optimization

PeopleFinders, LLC; Oregon; Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Flexible PTO

401K match (6%)

Full medical/dental/vision foremployee

Dependent coverage

Job summary

PeopleFinders, LLC is seeking an Advertising Operations Specialist to drive advertising revenue and optimize campaigns across our high-traffic digital properties. You will manage direct-sold, e-commerce, and programmatic campaigns, collaborating with Product, Engineering, Analytics, and Revenue teams to maximize publisher value.

The role requires strong analytical skills, 5+ years in advertising operations, and experience with Google Ad Manager, SSPs, and analytics platforms.

Qualifications

• 5+ years of Advertising Operations experience in digital publishing or related fields.
• Experience with programmatic ecosystems: Google Ad Manager, SSPs, exchanges.
• Experience with analytics and data visualization platforms (GA, Looker, Domo, etc.).
• Advanced Excel and Google Sheets proficiency.
• Familiarity with Core Web Vitals and ad performance optimization.

Responsibilities

• Own fulfillment of direct-sold, e-commerce, and programmatic campaigns across publisher sites.
• Partner with Product to optimize ad layouts, placements, and formats.
• Develop dashboards to monitor advertising performance across the network.
• Analyze metrics like RPM, eCPM, fill rate, CTR, CPC, RPC, and Core Web Vitals.
• Lead A/B testing for layouts, density, and monetization opportunities.
• Collaborate with Engineering to implement ad tech and monetization capabilities.
• Evaluate opportunities with partners, SSPs, exchanges, and monetization platforms.
• Drive revenue growth while maintaining partner satisfaction and smooth processes.
• Create ad specifications, documentation, invoicing processes, and data tools.
• Monitor industry trends in programmatic advertising and privacy regulations.
• Present performance metrics and strategic recommendations to leadership.

Skills

Digital advertising

Data analysis

Stakeholder management

Cross-functional collaboration

Project management

Communication

Education

Bachelor's degree

Tools

Google Analytics

Domo

Looker

Optimizely

VWO

Excel/Sheets

Job description

PeopleFinders, LLC is seeking an Advertising Operations Specialist to drive advertising revenue and optimize campaigns across our high-traffic digital properties. You will manage direct-sold, e-commerce, and programmatic campaigns, collaborating with Product, Engineering, Analytics, and Revenue teams to maximize publisher value.

The role requires strong analytical skills, 5+ years in advertising operations, and experience with Google Ad Manager, SSPs, and analytics platforms.