Advertising Operations Lead for High-Traffic Networks

PeopleFinders, LLC; United States; Remote; USD 90,000 - 110,000; Full time

Job summary

PeopleFinders, LLC is seeking an Advertising Operations Specialist to drive ad revenue and optimize performance across a portfolio of high-traffic digital properties. You will own the fulfillment of direct-sold, ecommerce, and programmatic campaigns, coordinating with Product, Engineering, Analytics, and Revenue teams to maximize publisher revenue.

The role requires 5+ years in Advertising Operations, strong analytics, and experience with Google Ad Manager and programmatic ecosystems.

Qualifications

• 5+ years Advertising Operations experience across digital publishing or ecommerce.
• Experience with programmatic ecosystems including Google Ad Manager and exchanges.
• Proficiency in analytics and data visualization tools (GA, Domo, Looker, Looker).
• Advanced Excel and Google Sheets proficiency.
• Bachelor's degree in Business, CS, Marketing, Engineering, or related field.

Responsibilities

• Own the fulfillment of direct-sold, e-commerce, and programmatic campaigns to maximize revenue.
• Collaborate with Product to optimize ad layouts, placements, and new formats.
• Develop dashboards to monitor advertising performance across the network.
• Analyze RPM, eCPM, fill rate, CTR, CPC, RPC and related metrics daily/weekly.
• Execute A/B tests for layouts, density, placement, and monetization strategies.
• Work with Engineering to implement advertising tech and monetization capabilities.
• Evaluate opportunities with partners, SSPs, exchanges, and monetization platforms.
• Document processes, invoicing, and data visualization needs for internal/external use.
• Monitor industry trends in programmatic, privacy, AI optimization and publisher tech.
• Present performance metrics and strategic recommendations to executives.

Skills

Digital publishing

Programmatic advertising

E-commerce monetization

Advertising metrics

Communication

Project management

Education

Bachelor's degree

Tools

Google Analytics

Domo

VWO

Optimizely

Looker

Excel

Job description

PeopleFinders, LLC is seeking an Advertising Operations Specialist to drive ad revenue and optimize performance across a portfolio of high-traffic digital properties. You will own the fulfillment of direct-sold, ecommerce, and programmatic campaigns, coordinating with Product, Engineering, Analytics, and Revenue teams to maximize publisher revenue.

The role requires 5+ years in Advertising Operations, strong analytics, and experience with Google Ad Manager and programmatic ecosystems.