Advertising Manager

Adweek; Kennesaw (GA); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

401(k) and Profit Sharing

Fertility Benefits

37.5 hour work-week

Medical, Dental, Vision

Life and AD&D Insurance

Wellness Program

Short-Term Disability Coverage

Long-Term Disability

Student Debt Repayment Benefits

Ability to borrow Yamaha product

Job summary

Yamaha Motor Corporation, USA is seeking an Advertising Manager to lead the Watercraft team's advertising strategy in Kennesaw, Georgia. You will oversee multi-channel campaigns, direct agencies, and ensure brand consistency across print, digital, and video.

The role requires 10+ years in advertising/marketing, strong negotiation and communication skills, and the ability to travel ~20%. You'll manage budgets around $4M and mentor a team while aligning with product and research teams.

Qualifications

• Bachelor’s degree in Business, Marketing, Journalism, or related field.
• 10+ years of Advertising/Marketing experience on brand or agency side.
• Strong verbal and written communication skills.
• Proven negotiation skills and ability to present strategic messages.
• Ability to travel approximately 20% as needed.

Responsibilities

• Develop and manage advertising strategy for Watercraft product line.
• Direct agencies and vendors on strategy, content, and digital output.
• Manage advertising expenditures to a $4M budget.
• Disseminate national advertising direction to regional teams and dealers.
• Lead creation of POP, catalogs, and dealer materials; manage co-op programs.
• Ensure materials adhere to brand guidelines and obtain legal pre-approval.
• Direct and define guidelines for processing of all co-op claims.
• Mentor and develop Specialists and Coordinators to achieve marketing goals.
• Collaborate with research and product management to maintain campaign themes.

Skills

Advertising leadership

Vendor management

Brand strategy

Budget management

Negotiation

Travel 20%

Team leadership

Microsoft Office

Education

Bachelor's degree in Business/Marketing/Journalism

Tools

Microsoft Office

Job description

Yamaha has an excellent opportunity for an Advertising Manager to join our Watercraft team in Kennesaw, GA. In this role you will develop and manage the advertising strategy for the WaterCraft product line based on Marketing direction. This role ensures the effective design, implementation, and distribution of all advertising materials - including print, digital and video, consistent with corporate brand standards.

What you'll be doing:

• Develop and manage brand positioning, strategic messaging, and advertising programs based on marketing direction.
• Direct agencies and vendors on strategy, advertising, content capture/development, and digital content. This includes photoshoot executing, vendor selection, contract negotiation, and monitoring of professional standards.
• Manage advertising expenditures to budget (approx. $4M), including prompt invoice review, monthly actual analysis, and forecast revisions.
• Disseminate national advertising direction across regional marketing and dealer networks. Collaborate with Events Manager and Digital Ops Manager to leverage events, sponsorships, and racing into advertising plan.
• Lead the creation of POP, sales literature, catalogs, and dealer support materials, including the management of co-op advertising programs and claims.
• Ensure all materials adhere to logo, brand and recommended safety standards, coordinate content review through the legal department for pre-approval.
• Direct and define guidelines for processing of all co-op claims by Co-op Specialist. Reviews all co-op claims that require review and/or exceed Coordinators level of authority.
• Manage, develop, and inspire direct reports (e.g., Specialists, Coordinators) to achieve results consistent with marketing objectives.
• Works with other members of marketing division as well as research and product management to maintain campaign themes.

What you need to be successful:

• Bachelor’s degree in Business, Marketing, Journalism, or a related field.
• 10+ years of Advertising/Marketing experience on brand or agency side; a passion for and knowledge of the Powersports/Marine industry is a plus.
• Strong verbal (presentation) and written communication skills.
• Proven negotiation skills and the ability to present strategic messages to wide audiences.
• Solid computer proficiency, specifically in Microsoft Office.
• Ability to travel approximately 20% as needed.
• Must perform all other duties outstandingly and consistent with guidelines, as assigned.

Don’t meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms; as such, we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

What’s in it for you:

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5 hour work-week
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product

Reports to: Division Manager

Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.