Senior Advertising Manager — Powersports Brand Strategy

Adweek; Kennesaw (GA); Sur place; USD 90 000 - 150 000; Plein temps

Avantages offerts par ce poste

401(k) and Profit Sharing

Fertility Benefits

37.5 hour work-week

Medical, Dental, Vision

Life and AD&D Insurance

Wellness Program

Short-Term Disability Coverage

Long-Term Disability

Student Debt Repayment Benefits

Ability to borrow Yamaha product

Résumé du poste

Yamaha Motor Corporation, USA is seeking an Advertising Manager to lead the Watercraft team's advertising strategy in Kennesaw, Georgia. You will oversee multi-channel campaigns, direct agencies, and ensure brand consistency across print, digital, and video.

The role requires 10+ years in advertising/marketing, strong negotiation and communication skills, and the ability to travel ~20%. You'll manage budgets around $4M and mentor a team while aligning with product and research teams.

Qualifications

• Bachelor’s degree in Business, Marketing, Journalism, or related field.
• 10+ years of Advertising/Marketing experience on brand or agency side.
• Strong verbal and written communication skills.
• Proven negotiation skills and ability to present strategic messages.
• Ability to travel approximately 20% as needed.

Responsabilités

• Develop and manage advertising strategy for Watercraft product line.
• Direct agencies and vendors on strategy, content, and digital output.
• Manage advertising expenditures to a $4M budget.
• Disseminate national advertising direction to regional teams and dealers.
• Lead creation of POP, catalogs, and dealer materials; manage co-op programs.
• Ensure materials adhere to brand guidelines and obtain legal pre-approval.
• Direct and define guidelines for processing of all co-op claims.
• Mentor and develop Specialists and Coordinators to achieve marketing goals.
• Collaborate with research and product management to maintain campaign themes.

Connaissances

Advertising leadership

Vendor management

Brand strategy

Budget management

Negotiation

Travel 20%

Team leadership

Microsoft Office

Formation

Bachelor's degree in Business/Marketing/Journalism

Outils

Microsoft Office

Description du poste

Yamaha Motor Corporation, USA is seeking an Advertising Manager to lead the Watercraft team's advertising strategy in Kennesaw, Georgia. You will oversee multi-channel campaigns, direct agencies, and ensure brand consistency across print, digital, and video.

The role requires 10+ years in advertising/marketing, strong negotiation and communication skills, and the ability to travel ~20%. You'll manage budgets around $4M and mentor a team while aligning with product and research teams.