Marketing Specialist I

Yamaha Motor Corporation, U.S.A.; Kennesaw (GA); On-site; USD 42,000 - 66,000; Full time

Benefits offered by this job

401(k) and Profit Sharing

Fertility Benefits

37.5 hour work-week

Medical, Dental, Vision

Life and AD&D Insurance

Wellness Program

Student Debt Repayment Benefits

Product purchase discount

Job summary

Yamaha Motor Corporation, U.S.A. in Kennesaw, GA seeks a Marketing Specialist I to coordinate Yamaha Marine collateral and digital marketing portfolios, ensuring brand consistency across projects under the Marine Marketing Managers.

You will support content updates, manage internal and external assets, assist with events, and provide in-house graphic design support while tracking analytics and collaborating with vendors and dealers.

Qualifications

• B.A. Degree in Business/Marketing or related field.
• 2+ years marketing and/or advertising experience.
• Proficient in MS Office applications (Word, Excel, PowerPoint, Outlook).
• Boating and fishing experience desirable; marine industry experience a plus.

Responsibilities

• Coordinate collateral and digital projects with internal teams and external vendors.
• Maintain Yamaha marine marketing collateral, merchandising materials, and digital assets.
• Support website updates, emails, CRM, and other digital properties.
• Prepare proposals for distribution of marketing materials to dealers and OEMs.
• Provide in house graphic design support for various projects.
• Produce monthly analytic tracking reports for websites.
• Liaise with vendors and customers on brand identity standards.
• Assist with events and meetings as required.
• Work under general supervision and make routine project decisions.

Skills

Communication skills

Teamwork

Graphic design understanding

Education

BA in Business/Marketing

Tools

InDesign

Photoshop

Illustrator

MS Office

Job description

Yamaha is seeking to fill a Marketing Specialist I for our facility located in Kennesaw, GA. In this role you will be responsible for Coordinating and supporting all aspects of Yamaha Marine collateral and digital marketing portfolio and Yamaha marine subsidiary marketing materials. Maintains consistent integration of Yamaha marine brand positioning, marketing and campaign themes throughout all projects based on the direction of Marine Marketing Managers.

What you'll be doing:

• Coordinate collateral and digital projects internally and with external vendors to maintain and complete all key Yamaha marine marketing collateral, merchandising materials, website and digital properties such as the LMS and YMBS content to Yamaha standard of quality and accuracy in a timely manner.
• Coordinate content enhancement of website including performance bulletins, video, and image libraries as well as general updates and maintenance. Supports email marketing, CRM, apps and other digital properties. Maintains and updates all web-based support platforms; DAM and PIMS sites content.
• Prepares proposals for efficient distribution of marine marketing materials to our customers (Dealers, OEMs) for all key projects and facilitates once approved. Regularly monitors existing inventories to assure effective customer support.
• Supports the development of select marketing materials, content and projects to support Yamaha marine subsidiaries (Kracor, Bennett Marine, PPI, Etc.) as requested.
• Provide in house graphic design support for B and C level projects; retail promotions, Marine Marketing Guide, Price Lists and Programs.
• Provide analytic tracking reports on monthly basis for all websites.
• Liaison to communicate with Yamaha vendors and customers regarding proper use of Yamaha marine brand I.D. standards.
• Helps prepare projects for submission to legal and engineering to gain approval on content development, marketing staff and product planning.
• Tracks and maintains collateral project records. Prepares and conducts project bids.
• Assists with development of all other marketing projects as requested.
• Assist with events and meetings as required.
• Makes independent decisions regarding routine project activities.
• Works under general supervision.

What you need to be successful:

• B.A. Degree - Business/Management/Marketing
• 2+ years marketing and/or advertising experience
• Boating and fishing experience highly desirable. Marine industry experience is a plus.
• Proficient in MS Office Application (Word, Excel, PowerPoint, Outlook)

Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

Knowledge, Skills and Abilities:

• Strong written and verbal communication/presentation skills.
• Must be able to work well independently as well as within a team-based environment.
• Fluent with contemporary document and design programs, InDesign, Photoshop, Illustrator etc.

What's in it for you:

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5 hour work-week
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product

Reports to: Digital Manager I

Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.