Advertising Manager

Yamaha Motor Corporation, USA; Kennesaw (GA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) and Profit Sharing

Fertility Benefits

37.5 hour work-week

Medical, Dental, Vision

Life and AD&D Insurance

Wellness Program

Short-Term Disability Coverage

Long-Term Disability

Student Debt Repayment Benefits

Ability to borrow Yamaha product

Job summary

A leading powersports manufacturer in Kennesaw, GA is seeking an experienced Advertising Manager to develop and manage the advertising strategy for their Watercraft product line. This critical role involves overseeing the design, implementation, and distribution of advertising materials across various media channels. The ideal candidate will have over 10 years in advertising or marketing, strong communication and negotiation skills, and a background in the powersports industry. The position offers a comprehensive benefits package and a collaborative work environment.

Qualifications

• 10+ years of Advertising/Marketing experience on brand or agency side.
• Strong verbal and written communication skills.
• Ability to travel approximately 20% as needed.

Responsibilities

• Develop and manage brand positioning and advertising programs.
• Direct agencies and oversee content capture/development.
• Manage advertising expenditures to budget and perform analysis.

Skills

Advertising/Marketing experience

Presentation skills

Negotiation skills

Microsoft Office proficiency

Education

Bachelor's degree in Business, Marketing, Journalism, or related field

Job description

Yamaha has an excellent opportunity for an Advertising Manager to join our Watercraft team in Kennesaw, GA. In this role you will develop and manage the advertising strategy for the WaterCraft product line based on Marketing direction. This role ensures the effective design, implementation, and distribution of all advertising materials - including print, digital and video, consistent with corporate brand standards.

What You'll Be Doing

• Develop and manage brand positioning, strategic messaging, and advertising programs based on marketing direction.
• Direct agencies and vendors on strategy, advertising, content capture/development, and digital content. This includes photoshoot execution, vendor selection, contract negotiation, and monitoring of professional standards.
• Manage advertising expenditures to budget (approx. $4M), including prompt invoice review, monthly actual analysis, and forecast revisions.
• Disseminate national advertising direction across regional marketing and dealer networks. Collaborate with Events Manager and Digital Ops Manager to leverage events, sponsorships, and racing into advertising plan.
• Lead the creation of POP, sales literature, catalogs, and dealer support materials, including the management of co‑op advertising programs and claims.
• Ensure all materials adhere to logo, brand and recommended safety standards, coordinate content review through the legal department for pre‑approval.
• Direct and define guidelines for processing of all co‑op claims by Co‑op Specialist. Reviews all co‑op claims that require review and/or exceed Coordinator level of authority.
• Manage, develop, and inspire direct reports (e.g., Specialists, Coordinators) to achieve results consistent with marketing objectives.
• Works with other members of marketing division as well as research and product management to maintain campaign themes.

What You Need To Be Successful

• Bachelor's degree in Business, Marketing, Journalism, or a related field.
• 10+ years of Advertising/Marketing experience on brand or agency side; a passion for and knowledge of the Powersports/Marine industry is a plus.
• Strong verbal (presentation) and written communication skills.
• Proven negotiation skills and the ability to present strategic messages to wide audiences.
• Solid computer proficiency, specifically in Microsoft Office.
• Ability to travel approximately 20% as needed.
• Must perform all other duties outstandingly and consistent with guidelines, as assigned.

What's In It For You

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5 hour work‑week
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short‑Term Disability Coverage (for hourly roles)
• Long‑Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product

Reports to: Department Manager

Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.