Advertising & Growth Lead – Amazon & Multichannel

Rockstar; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Rockstar is seeking a seasoned advertising and media leader to run a portfolio of client brands across Amazon, Walmart, Target Plus, and emerging channels. You’ll mentor analysts, own the plan, and present strategies to senior clients.

You’ll balance quarterly and annual media plans with forecasts, manage budgets, and push tests to fuel growth while navigating incomplete data with strong judgment and clear communication.

Qualifications

• 5+ years creating, managing, and optimizing Amazon Sponsored Ads campaigns (Sponsored Products, Brands, Brands Video, Display) and Amazon DSP campaigns
• Experience leading digital advertising teams — hiring, coaching, reviewing, holding a standard
• Hands-on experience pulling insights from Amazon Marketing Cloud and acting on them
• Strong analytical skills; comfortable building your own models and reasoning about incrementality, attribution, and significance
• Media planning, budget forecasting, and sales forecasting experience
• Depth in PPC management and optimization, and in programmatic display
• A track record of new-to-brand acquisition and incremental sales growth, with numbers you can walk us through
• Clear writing and speaking, including presenting media plans to client senior leadership and getting agreement
• Honesty by default: you report the number you wish were different, and you persuade by being prepared rather than polished

Responsibilities

• Media planning: Annual, quarterly, and event-level plans across Amazon Sponsored Ads, Amazon DSP, Walmart Connect, and Target Roundel
• Forecasting and budget management: Budget forecasting, pacing, and sales forecasts that connect spend to topline results
• Analysis: Interrogating search term, placement, product-level, DSP, and business reports; using AMC for path to purchase, audience overlap, frequency, cross-channel assist, and new-to-brand contribution
• Growth and new audiences: Find demand brand isn't reaching; build/test audiences in AMC and DSP
• Team leadership: Lead, coach, and develop analysts; set QA standards and documentation
• Client communication: Present plans and performance to senior management with recommendations, not just options

Skills

Amazon Ads

Team leadership

AMC insights

Analytical skills

Media planning

Forecasting

PPC management

New-to-brand growth

Communication

Honesty

Tools

AMC (Amazon Marketing Cloud)

Looker Studio

SQL

Excel

Python

Job description

Rockstar is seeking a seasoned advertising and media leader to run a portfolio of client brands across Amazon, Walmart, Target Plus, and emerging channels. You’ll mentor analysts, own the plan, and present strategies to senior clients.

You’ll balance quarterly and annual media plans with forecasts, manage budgets, and push tests to fuel growth while navigating incomplete data with strong judgment and clear communication.