Sr. Amazon Advertising Manager

Straight Up Growth; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k match up to 4%

Paid time off

Job summary

Straight Up Growth is seeking a Sr. Advertising Manager to lead our Amazon Advertising practice. You will drive strategic campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP to maximize client performance.

Responsibilities include data-driven optimization, keyword and market research, client strategy consultations, and regular reporting of KPIs. You’ll collaborate with a senior team and report to the Director of Ads.

Qualifications

• Experience with AMC, Amazon Search, and DSP.
• Advanced data analysis using Google Sheets pivot tables.
• Continuous improvement mindset with ability to optimize processes.
• Excellent written and verbal communication for executive audiences.
• Highly organized with ability to manage multiple tasks and deadlines.

Responsibilities

• Develop, launch, and manage Amazon campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
• Monitor and optimize performance to improve ROAS and TACoS.
• Conduct keyword, category, and market research.
• Provide client strategy recommendations and performance insights.
• Generate and analyze performance reports and KPIs.
• Maintain knowledge of Amazon ecosystem and marketplace dynamics.

Skills

Amazon Advertising

AMC

Data Analysis

Communication

Organization

Ownership

Tools

Google Sheets

Pivot Tables

Statistics

Job description

Sr. Advertising Manager, Amazon Advertising

The e-commerce landscape is expanding rapidly, and brands require expert strategy to maximize their online presence. At Straight Up Growth , we provide industry-leading Amazon Advertising solutions to elevate brand awareness, drive targeted traffic, and accelerate client growth. We are seeking a highly driven and experienced leader to join our dynamic team and manage our dedicated group of Amazon Advertising experts.

• Strategic Amazon Expertise: Strong, demonstrable understanding of Amazon Marketing Cloud (AMC), Amazon Search, and DSP applications.
• Data Analysis Prowess: Advanced proficiency in leveraging data analysis tools, particularly Google Sheets with complex pivoting capabilities. Experience with statistical analysis is highly valued.
• Continuous Improvement Mindset: Proactively identifies and implements innovative solutions to enhance performance, efficiency, and established workflows.
• Exceptional Communication: Superior written and verbal skills, capable of articulating complex advertising strategies clear to both internal teams and executive-level clients.
• Organizational Mastery: Highly organized, adept at managing multiple complex tasks simultaneously and effectively prioritizing demanding workloads.
• Self-Driven & Accountable: Demonstrates strong initiative, ownership, and composure under pressure in fast-paced, high-stakes environments.

Key Responsibilities:

• Campaign Strategy & Execution: Develop, launch, and manage Amazon advertising campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP, ensuring campaign structures align with client goals, budgets, and performance targets.
• Performance Optimization: Monitor campaign performance daily and make data-driven optimizations to bids, budgets, targeting, keywords, placements, and audience strategies to improve ROAS, TACoS, sales growth, and overall account efficiency.
• Keyword, Category & Market Research: Conduct keyword research, competitor analysis, category reviews, and retail performance assessments to identify growth opportunities and inform campaign strategy.
• Client Strategy & Consultation: Support client advertising strategy by providing clear recommendations, performance insights, and actionable next steps tied to business objectives, market conditions, and Amazon account performance.
• Reporting & Analysis: Generate insightful performance reports, conduct regular and ad-hoc analyses, and rigorously track success by leveraging both advertising-specific and overarching total KPIs.
• Amazon Ecosystem Expertise: Maintain a strong understanding of Amazon Advertising, e-commerce trends, retail media, and marketplace dynamics to support informed decision-making and effective campaign management.

Company Benefits & Application:

• Comprehensive Benefits: We offer medical, dental, and vision insurance, a 401k match of up to 4% (after 6 months), and generous paid time off.
• Professional Growth: We are deeply committed to our team's development, ensuring continuous opportunities for professional growth and career advancement.
• Reporting Structure: This role reports directly to the Director of Ads.