Advertising Consultant

Lamwork; Asheville (NC); On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking an Advertising Consultant to drive innovative marketing strategies and enhance brand visibility. This role focuses on conducting in-depth customer research to develop tailored advertising campaigns that resonate with target audiences. You will collaborate with various stakeholders, oversee project management, and coordinate events to promote products effectively. If you are passionate about creative advertising solutions and possess strong analytical skills, this opportunity allows you to make a significant impact in the marketing landscape.

Qualifications

• Strong skills in market research and data analysis to drive effective advertising.
• Expertise in campaign management and content oversight for brand enhancement.

Responsibilities

• Develop and implement unique advertising campaigns to meet client needs.
• Analyze market trends and customer data to optimize advertising strategies.
• Coordinate public events to promote products and services effectively.

Skills

Content Oversight

Brand Assessment

Market Research

Event Coordination

Project Management

Customer Needs Analysis

Campaign Management

Data Analysis and Reporting

Tools

DFP

AdX

Job description

Published: Nov 19, 2024 - An Advertising Consultant conducts both qualitative and quantitative customer research to gain deep insights into human behaviors and preferences. Develops and visualizes user journeys and digital experiences, utilizing trend analysis and prototypes to set industry benchmarks and inspire innovative solutions. Acts as a brand ambassador and builds robust relationships with both internal and external stakeholders, enhancing communication skills and driving impactful business and technology solutions through strategic advertising and marketing.

Tips for Advertising Consultant Skills and Responsibilities on a Resume

Job Summary:

• Assist management and associates in determining goals and creating unique and custom-made advertising campaigns
• Overlook and strengthen the company’s online presence by developing tailor-fit multimedia advertising and marketing strategies
• Oversee creation and design of exclusive advertising and marketing strategies aiming to get maximum interest from potential consumers
• Apply critical marketing techniques and advertising campaigns, and create communication methods to promote services to the public
• Oversee and finalize content articles and pages which are in line with brand goals
• Assess current brand/label and consult on any improvements in content placement and usage to maximize audience satisfaction
• Gather market research and knowledge of trending topics to ensure up-to-date ad management and ad serving technologies (DFP and AdX)
• Co-ordinate public events such as product launches, networking events, and trade shows to promote services or products
• Work on multiple projects and meet tight deadlines.
• Listening to customers' requests and understanding their needs.
• Create and propose marketing plans that meet the needs of clients.
• Collect and analyze various data such as daily ad accesses, search keywords, etc.
• Track and analyze effectiveness and create marketing reports for clients.
• Propose improvement plans based on the analysis.

Skills on Resume:

• Content Oversight (Hard Skills)
• Brand Assessment (Hard Skills)
• Market Research (Hard Skills)
• Event Coordination (Soft Skills)
• Project Management (Soft Skills)
• Customer Needs Analysis (Soft Skills)
• Campaign Management (Hard Skills)
• Data Analysis and Reporting (Hard Skills)