Digital Advertising Specialist

Meetsocial; Long Beach (CA); Remote; USD 70,000 - 100,000; Full time

Job summary

A leading company in digital marketing seeks a Digital Marketing Manager to oversee and optimize ad campaigns across various platforms. The ideal candidate will have 3-4 years of experience in managing paid ad campaigns, with a strong understanding of social media advertising and marketing research. This role involves developing media strategies, collaborating with teams, and communicating effectively with clients, all within a dynamic, remote work environment.

Qualifications

• 3-4 years in digital marketing with hands-on experience managing paid ad campaigns.
• Understanding of e-commerce, app acquisition, or the gaming industry.
• Ability to create and present media strategies.

Responsibilities

• Oversee and optimize digital ad campaigns ensuring they meet client KPIs.
• Develop and execute media strategies, including budget allocation and audience targeting.
• Conduct marketing research to improve campaign effectiveness.

Skills

Digital marketing

Social media advertising

Marketing research

Budget allocation

Audience targeting

Client communication

Project management

Job description

Primary responsibilities：

1. Oversee and optimize digital ad campaigns across Meta, Google, TikTok, LinkedIn, and X, ensuring they meet client KPIs.

2. Develop and execute media strategies, including budget allocation, audience targeting, and performance forecasting.

3. Conduct marketing research to refine strategies and improve campaign effectiveness.

4. Manage campaigns, troubleshoot platform issues, and analyze performance data to identify areas for improvement.

5. Assist the sales team in pitching to clients, presenting media plans, and ensuring continuous communication to align strategies with client objectives.

6. Collaborate with internal teams to streamline execution and maximize results.

7. Conduct weekly client check-ins, provide campaign updates, and coordinate cross-functional efforts.

8. Provide regular reports and insights, including quarterly performance reviews and optimization recommendations

Qualifications & Requirements

1. 3-4 years in digital marketing with hands-on experience managing paid ad campaigns.

2. Understanding of e-commerce, app acquisition, or the gaming industry.

3. Expertise in social media advertising and third-party data platforms.

4. Ability to create and present media strategies and media plans.

5. Experience conducting marketing research to inform campaign decisions.

6. Ability to pitch strategies to clients and draft project reports independently.

7. Ability to handle multiple projects simultaneously.

8. A proactive team player who thrives in remote work environments

Location：

After the completion of the Los Angeles office, remote work will be adjusted to offline work, with an estimated time of the end of this year.