Advertising Specialist

Digital; United States; Remote; USD 35,000 - 75,000; Full time

Job summary

A leading company in digital marketing is seeking an advertising specialist to manage digital campaigns across various platforms. You will work in a vibrant team to create compelling advertising materials, focusing on brand consistency and effective communication. Ideal candidates have a strong marketing background and proven skills in campaign management and content design.

Qualifications

• 2-5 years of experience managing digital campaigns.
• Ability to design and create content independently.
• Exceptional analytical and communication skills.

Responsibilities

• Manage advertising campaigns for internal and client efforts.
• Generate ideas and write/edit marketing content.
• Collaborate with design, marketing, and sales teams.

Skills

Advertising campaign management

Content design

Analytical skills

Communication skills

Project management

Collaboration

Education

BA/BS in marketing, finance, or related field

Tools

Facebook Ads

LinkedIn Ads

Google Ads

HubSpot

Tableau

MS Excel

Job description

Looking to join an energizing team focused on delivering industry-leading marketing, advertising, and web development services to customers around the country?

At 2782 Digital, you will work with our team in a fast-paced, fun, and exciting atmosphere as an advertising specialist for both externally facing communication and our clients.

We are seeking an experienced ad specialist to support growing markets. The ideal candidate will collaborate with the Executive, Development, Marketing, and Support teams to create, manage, and update advertising efforts across our website, landing pages, client landing pages, client websites, sales ads, social media ads, display advertising, and other sales collateral.

Responsibilities

1. Manage advertising campaigns for our internal and client digital marketing efforts, including marketing collateral, promotional and advertising materials, SEO/SEM, and PR.
2. Generate ideas and themes; write and edit marketing content such as landing pages, whitepapers, blogs, datasheets, case studies, web pages, and technical reports.
3. Collaborate with design, marketing, and sales teams or subject matter experts; partner with sales teams to market effectively to clients and prospects.
4. Maintain a clear and strong brand voice for our own brand and clients' branding.
5. Effectively gather feedback from management and quickly incorporate it into ad design and marketing strategies.

Requirements

• Ability to mock-up or fully design content and advertising materials independently is a significant advantage.
• BA/BS in marketing, finance, or a related field.
• 2-5 years of experience managing digital campaigns for B2B SaaS organizations, eCommerce, brick-and-mortar, or similar.
• Proficiency in Facebook Ads, LinkedIn Ads, Twitter Ads, Google Ads, HubSpot, and Tableau.
• Exceptional analytical skills, including data manipulation and financial analysis.
• Proficient in MS Excel and capable of deriving actionable insights.
• Excellent communication, project management, and collaboration skills, with the ability to work with both technical and business teams.
• Ability to work independently and efficiently in a fast-paced environment.
• Highly organized with strong attention to detail.

Salary: $35,000 - $75,000