Ads Automation Product Marketing Lead

Pinterest; San Francisco (CA); Hybrid; USD 164,000 - 337,000; Full time

Job summary

Pinterest is seeking a Senior Manager, Ads Product Marketing - Ads Automation to drive go-to-market for automation capabilities across its ads delivery stack. You will lead a PMM team, align with Product, Engineering, Sales, and Business Development, and shape strategies that help advertisers achieve better performance with automated solutions.

You will partner with cross-functional teams, define success metrics, and craft narratives that translate complex tech into clear value for advertisers.

Qualifications

• Significant experience in advertising and ad tech
• Deep expertise in digital ads delivery and automation
• Experience leading go-to-market for complex products
• Experience using customer insight, market analysis, and performance data
• Strong people management track record
• Cross-functional leadership and stakeholder management
• Excellent written and verbal communication skills
• High judgment and ability to operate in ambiguity
• Experience using AI and analytical tools
• Passion for Pinterest
• Bachelor's degree or equivalent

Responsibilities

• Lead product marketing strategy and execution for a core area of Pinterest's automation portfolio
• Manage and develop a team of PMMs responsible for automation and delivery initiatives
• Use advertiser needs, market trends, customer feedback, and competitive insights to shape recommendations and influence partner roadmaps
• Drive positioning, messaging, go-to-market planning, and launch execution for automation and delivery products and capabilities
• Partner with Product, Engineering, Sales, Marketing Science, and Business Development to align on priorities, readiness, and success metrics
• Help advertisers maximize performance through adoption of our suite of automated solutions
• Define and track success metrics for launches and ongoing adoption, using data and feedback to refine strategy
• Build the processes, forums, and cross-functional operating rhythms needed to keep high-priority initiatives moving effectively
• Translate complex ads delivery and optimization concepts into clear narratives for internal stakeholders, sales teams, and advertisers

Skills

Advertising

Ad tech

Product marketing

Leadership

Cross-functional leadership

Stakeholder management

Communication

AI tools usage

Decision making

Pinterest affinity

Bachelor's degree

Education

Bachelor's degree or equivalent

Job description

Pinterest is seeking a Senior Manager, Ads Product Marketing - Ads Automation to drive go-to-market for automation capabilities across its ads delivery stack. You will lead a PMM team, align with Product, Engineering, Sales, and Business Development, and shape strategies that help advertisers achieve better performance with automated solutions.

You will partner with cross-functional teams, define success metrics, and craft narratives that translate complex tech into clear value for advertisers.