Adobe Target Consultant Experimentation Development Web

Tata Consultancy Services; Bellevue (WA); On-site; USD 94,000 - 121,000; Full time

Benefits offered by this job

Discretionary incentive

Medical coverage

Parental leaves

401K plan

Certification & Training reimbursement

Vacation time

Job summary

Tata Consultancy Services seeks an experienced Adobe Target Consultant to lead on-site experimentation and personalization for digital platforms in Bellevue. You will partner with Exp PMs, offshore teams, and business stakeholders to translate requirements into technical solutions and drive end-to-end delivery.

The role emphasizes hands-on Target setup, front-end development with JavaScript, QA, and cross-browser testing in a fast-paced, agile environment.

Qualifications

• Strong experience in Adobe Target implementation and experimentation development (7 years).
• Hands-on expertise in A/B Testing, Multivariate Testing (MVT), Experience Targeting (XT), Auto-Target / Auto-Personalization activities.
• Personalization and activity configuration in Adobe Target.
• End-to-end Adobe Target setup, including at.js implementation and configuration, mbox setup and QA/validation.
• Proficient JavaScript (DOM manipulation) and front-end skills (HTML5, CSS3).
• Experience in profile scripting for audience targeting; understanding client-side data flows.

Responsibilities

• Lead onsite experimentation development and personalization for digital platforms.
• Gather requirements, provide technical consultation, and drive end-to-end experiment execution (build → QA → launch).
• Develop front-end experiment variations using JavaScript, HTML, and CSS; implement profile scripting for audience targeting.
• Perform QA, debugging, and cross-browser/device validation of Target activities.
• Coordinate with offshore teams; manage timelines, governance, and delivery quality.

Skills

Adobe Target

A/B Testing

MVT

XT

Personalization

JavaScript

DOM Manipulation

HTML5

CSS3

mbox

at.js

QA Debugging

Tools

Adobe Target

at.js

mbox

Browser DevTools

Job description

• Strong experience in Adobe Target implementation and experimentation development (7 years)
• A/B Testing, Multivariate Testing (MVT), Experience Targeting (XT), Auto-Target / Auto-Personalization activities
• Personalization and activity configuration in Adobe Target
• Solid experience in end-to-end Adobe Target setup, including:
• at.js implementation and configuration
• mbox setup and activity QA/validation
• DOM manipulation
• Writing custom scripts for personalization
• Experience in HTML5, CSS3 for implementing front-end experiment variations
• Strong experience in profile scripting for audience creation and targeting
• Understanding of client-side data flows and personalization frameworks
• Ability to translate business requirements into technical implementation approaches

Job Description

Must Have Technical/Functional Skills:

• Strong experience in Adobe Target implementation and experimentation development (7 years)
• Hands-on expertise in:
• A/B Testing, Multivariate Testing (MVT), Experience Targeting (XT), Auto-Target / Auto-Personalization activities
• Personalization and activity configuration in Adobe Target
• Solid experience in end-to-end Adobe Target setup, including:
• at.js implementation and configuration
• mbox setup and activity QA/validation
• Strong proficiency in JavaScript (advanced level), including:
• DOM manipulation
• Writing custom scripts for personalization
• Experience in HTML5, CSS3 for implementing front-end experiment variations
• Strong experience in profile scripting for audience creation and targeting
• Experience in QA, debugging, and troubleshooting of Target activities across browsers and devices
• Understanding of client-side data flows and personalization frameworks
• Ability to translate business requirements into technical implementation approaches

Desirable Technical Skills

• Familiarity with Adobe Experience Platform (AEP) or modern audience solutions
• Experience with debugging tools (e.g., browser dev tools, Adobe debugger)
• Understanding of experiment design principles and traffic allocation logic
• Exposure to performance optimization for client-side scripts

Mandatory Functional Skills

• Strong client-facing communication skills; ability to clearly articulate technical solutions to non-technical stakeholders
• Experience in requirement gathering and intake discussions, including:
• Asking the right clarifying questions
• Identifying dependencies and risks
• Ability to work closely with:
• Experimentation Program Managers (Exp PMs)
• Product owners and business stakeholders
• Proven experience in onsite-offshore coordination, including:
• Translating requirements into actionable tasks for offshore teams
• Conducting daily syncs/standups and tracking progress
• Strong ownership of end-to-end experiment delivery lifecycle (build → QA → launch)
• Strong problem-solving, troubleshooting, and critical thinking skills
• Ability to manage multiple experiments and priorities in an agile environment

Desirable Functional Skills

• Experience working in agile/sprint-based delivery models
• Exposure to experimentation governance and intake frameworks
• Ability to provide consultative recommendations on experiment feasibility and personalization strategy
• Experience working in onsite roles with distributed/global teams
• Familiarity with retail/e-commerce or high-traffic digital environments

Roles & Responsibilities

We are seeking an experienced Adobe Target Consultant (7 years) with a strong background in experimentation development and personalization for digital platforms. The ideal candidate will act as the primary onsite point of contact for experimentation development, working closely with business stakeholders, Experimentation Program Managers ( Exp PMs), and offshore delivery teams.

This role requires hands-on expertise in Adobe Target setup, activity development, and front-end implementation using JavaScript, along with the ability to gather requirements, provide technical consultation, and drive end-to-end experiment execution. The candidate must demonstrate strong ownership, proactive communication, and the ability to operate in a fast-paced, agile, and client-facing environment.

Act as the primary onsite point of contact for experimentation development, collaborating with business stakeholders, Experimentation Program Managers ( Exp PMs), and offshore teams to ensure successful delivery.

Lead end-to-end experiment execution in Adobe Target, including setup, configuration, front-end implementation, QA, and launch support for A/B tests, MVT, Auto Target and Automated personalization activities.

Gather and refine business and technical requirements through intake discussions, ensuring clarity, feasibility, and alignment with experimentation goals.

Translate requirements into actionable technical solutions and development tasks, and effectively coordinate with offshore teams to drive timely and high-quality delivery.

Develop and implement front-end experiment variations using JavaScript, HTML, and CSS, including custom profile scripting for audience targeting and personalization.

Perform QA, debugging, and validation to ensure experiments function correctly across devices, browsers, and audience conditions.

Provide consultative guidance on experimentation design, Adobe Target best practices, and personalization strategies to improve effectiveness and scalability.

Manage daily coordination and governance with offshore teams, including progress tracking, issue resolution, and adherence to timelines and quality standards.

Ensure consistency, reusability, and compliance with coding standards, platform guidelines, and experimentation governance processes.

Nice To Have Skills

Adobe Target (Implementation & Activity Development); A/B Testing & Experimentation (MVT; XT; Personalization); at.js & mbox Implementation; JavaScript (DOM Manipulation & Custom Scripting); HTML5 & CSS3 (Front-end Development); Profile Scripting (Audience Targeting); Experiment QA & Debugging (Cross-browser/device testing); Experimentation Lifecycle Management; Requirement Gathering & Technical Solutioning; Stakeholder Management

Adobe Target (Implementation & Activity Development); A/B Testing & Experimentation (MVT; XT; Personalization); at.js & mbox Implementation; JavaScript (DOM Manipulation & Custom Scripting); HTML5 & CSS3 (Front-end Development); Profile Scripting (Audience Targeting); Experiment QA & Debugging (Cross-browser/device testing); Experimentation Lifecycle Management; Requirement Gathering & Technical Solutioning; Stakeholder Management

TCS Employee Benefits Summary

• Discretionary Annual Incentive.
• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
• Family Support: Maternal & Parental Leaves.
• Insurance Options: Auto & Home Insurance, Identity Theft Protection.
• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
• Time Off: Vacation, Time Off, Sick Leave & Holidays.
• Legal & Financial Assistance: Legal Assistan ce, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

Salary Range: $94,000 - $121,000 a year