Adobe Analytics Architect & MarTech Expert | USA

Photon; United States; On-site; USD 48,000 - 168,000; Full time

Benefits offered by this job

Medical, vision, and dental benefits

401k retirement plan

Paid time off

Paid holidays

Paid time off

Paid holidays

Job summary

A leading technology consultancy is looking for an Adobe Analytics Architect & MarTech Expert to lead the digital analytics architecture and marketing technology ecosystem. The ideal candidate will have over 5 years of experience in Adobe Analytics, strong skills in data layer architecture, and be capable of managing cross-functional teams. The role includes defining analytics strategies, implementing MarTech tools, and ensuring compliance with data governance. A competitive compensation package including health benefits is available.

Qualifications

• 5+ years of experience in Adobe Analytics solution design and implementation.
• Strong experience architecting MarTech ecosystems and implementing data flows.
• Expert-level proficiency in Adobe Analytics and related platforms.

Responsibilities

• Own the end-to-end Adobe Analytics architecture for solution design.
• Lead strategy and architecture of the Marketing Technology ecosystem.
• Work with teams to translate business requirements into technical solutions.
• Work with product, marketing, and engineering teams to translate business requirements.

Skills

Adobe Analytics

Data layer architecture

JavaScript

Stakeholder management

Problem-solving

Education

Bachelor’s or Master’s degree in Data Analytics or related field

Tools

Adobe Launch/Tag Manager

Adobe Target

Customer Journey Analytics (CJA)

Adobe Experience Platform (AEP)

Snowflake

Job description

Job Title: Adobe Analytics Architect & MarTech Expert

Job Overview

We are seeking an experienced and forward-thinking Adobe Analytics Architect & MarTech Expert to lead our digital analytics architecture, marketing technology ecosystem, and multi-channel measurement strategy. This role requires deep expertise in Adobe Analytics, Adobe Launch/Tags, data layer architecture, and hands-on experience across the MarTech stack including personalization, tagging, experimentation, and cross-platform integrations.

The ideal candidate will architect scalable analytics and MarTech solutions, oversee implementation across web/mobile, and ensure high-quality, actionable data flows to support personalization, optimization, and business decision‑making.

Key Responsibilities

• Analytics Architecture & Strategy
  • Own the end-to-end Adobe Analytics architecture, including technical solution design and implementation roadmap.
  • Define tracking strategies using Adobe Launch, data layers, and Adobe Analytics variables (eVars, props, events).
  • Develop cross-channel measurement frameworks that align with business KPIs and customer journeys.

• MarTech Strategy & Ownership
  • Lead the strategy, architecture, and governance of the Marketing Technology ecosystem, including:
    • Adobe Analytics
    • Adobe Launch
    • Adobe Target
    • Customer Journey Analytics (CJA)
    • CDPs (e.g., Adobe Experience Platform)
    • Tag Management and Experimentation Platforms
  • Evaluate, onboard, and integrate new MarTech tools to support personalization, automation, attribution, and audience activation.
  • Establish MarTech best practices, governance, and data-sharing standards across platforms.

• Implementation & Technical Leadership
  • Architect and implement robust data layers supporting analytics, targeting, and experimentation use cases.
  • Lead deployments of tags, pixels, and event tracking for web, mobile, and third-party platforms.
  • Partner with engineering teams to ensure accurate, scalable implementation.
  • Perform QA, debugging, and validation using Adobe Debugger, Charles Proxy, and similar tools.

• Cross-Functional Collaboration
  • Work with product, marketing, engineering, CRM, and UX teams to translate business requirements into technical tracking/MarTech solutions.
  • Present complex technical concepts in clear, business-friendly language.
  • Drive stakeholder alignment around measurement frameworks and MarTech adoption.

• Data Governance & Compliance
  • Establish data governance, taxonomy, and documentation standards for the analytics and MarTech ecosystem.
  • Enforce privacy compliance (GDPR, CCPA) across all tracking and MarTech integrations.
  • Conduct regular audits of Adobe Analytics, Launch, and downstream systems.

• Reporting, Insights & Activation
  • Enable teams with Adobe Analytics Workspace dashboards, segments, and insights.
  • Support audience activation, personalization, and experimentation using Adobe Target and other MarTech tools.
  • Integrate Adobe Analytics with downstream platforms for holistic reporting and customer journey analysis.

Qualifications

• Education
  • Bachelor’s or Master’s degree in Data Analytics, Computer Science, Information Systems, or related field.

• Experience
  • 5+ years of experience in Adobe Analytics solution design and implementation.
  • Strong experience architecting MarTech ecosystems and implementing cross-channel data flows.
  • Prior leadership experience or platform ownership experience is preferred.

• Technical Skills (Mandatory)
  • Expert-level proficiency in:
    • Adobe Analytics
    • Adobe Launch / Tag Manager
    • eVars, props, events, classifications, processing rules
    • Data layer architecture (web & mobile)
  • Strong JavaScript understanding and experience with debugging tools.
  • Hands-on experience with MarTech platforms such as:
    • Adobe Experience Platform (AEP)
    • Adobe Target
    • CDPs (Adobe or non-Adobe)
    • Customer Journey Analytics (CJA)
    • A/B testing and personalization tools
  • Familiarity integrating Adobe Analytics with BigQuery, Snowflake, or cloud data lakes.

• Soft Skills
  • Strong communication and stakeholder management skills.
  • Excellent problem-solving and analytical thinking.
  • Ability to lead discussions, drive decisions, and champion best practices across teams.

• Certifications (Preferred)
  • Adobe Certified Expert (Analytics Architect/Developer)
  • Adobe Experience Platform or Target certifications
  • Digital analytics or MarTech-related certifications

• Compensation, Benefits and Duration
  • Minimum Compensation: USD 48,000
  • Maximum Compensation: USD 168,000
  • Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and good faith estimate for the role.
  • Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full-time employees.